Q: What’s a key objective in delivering ad extensions?
A) Giving users control over the types of ads that they see.
B) Making ads more appealing with the use of image and video assets.
C) Opening up additional ad space to extend character limits.
D) Providing the right users with the right information at the right moment.
Correct Answer is D) Providing the right users with the right information at the right moment.
A key objective in delivering ad extensions is to enhance the visibility and relevance of an advertiser’s ads, and provide more information to potential customers about the advertiser’s products or services. Ad extensions are additional pieces of information that are displayed along with an ad, such as site links, call buttons, location information, or product details.
By using ad extensions, advertisers can provide more information about their products or services to users, and make their ads more appealing and relevant. This can lead to higher click-through rates, lower cost-per-click, and higher conversion rates, as users are more likely to engage with ads that provide them with the information they need to make an informed purchase decision.
In summary, the key objective in delivering ad extensions is to enhance the visibility and relevance of ads, and provide more information to potential customers, leading to higher engagement, lower costs, and higher conversion rates.