The YouTube masthead is effective for advertisers with which goal?

Q: The YouTube masthead is effective for advertisers with which goal?

A) Replace TV campaigns and achieve maximum reach.
B) Focus on high-impact placement for high visibility.
C) Drive actions within their website.
D) Target audiences in a time of decision-making.

Correct Answer is B) Focus on high-impact placement for high visibility.

OR

A) Drive awareness for a new product launch.
B) Target audiences in a time of decision-making.
C) Drive a lift in ad recall and brand impact.
D) Drive actions within their website.

Correct Answer is A) Drive awareness for a new product launch.

OR

A) Conduct a long-term campaign at a reasonable cost.
B) Get a high number of views at a low CPV.
C) Reach a massive audience around a tentpole event.
D) Replace TV campaigns and achieve maximum reach.

Correct Answer is C) Reach a massive audience around a tentpole event.