When does a default Analytics session expire?

Q: When does a default Analytics session expire? A) When a user opens another browser windowB) At noon every dayC) When a user is inactive on your website for more than 30 minutesD) After 30 minutes, regardless of user activity on your website Correct Answer is C) When a user is inactive on your website for more than 30 minutes When does a default Analytics session expire? Explanation: Google Analytics is a powerful tool that allows website owners to track user behavior and gain insights into how their website is performing. However, to use Google Analytics effectively, it’s important to…

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What can the Performance Planner recommend?

Q: What can the Performance Planner recommend? A) Applying bid adjustments to specific locationsB) Including or excluding “Google search partners”C) Using “Target impression share” as an automated bid strategyD) Campaign-level Target CPA (cost-per-acquisition) Correct Answer is D) Campaign-level Target CPA (cost-per-acquisition) Explanation: What can the Performance Planner recommend? The Performance Planner is a powerful tool in Google Ads that helps advertisers forecast future ad performance and make data-driven decisions to improve their campaign's overall effectiveness. By analyzing historical campaign data and utilizing machine learning algorithms, the Performance Planner can recommend various strategies and tactics to optimize ad spend and achieve…

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What can the Performance Planner assist you with?

Q: What can the Performance Planner assist you with? A) To determine which Google Ads features should be enabled to get the best performance from your campaignsB) To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments toolC) To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)D) To analyze the search term report and add both keywords and negative keywords, depending on historical performance Correct Answer is C) To improve return on investment so you can drive more conversions within your target CPA…

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What’s a key benefit of Responsive Display Ads?

Q: What’s a key benefit of Responsive Display Ads? A) They’re complex to build, giving you total control of how they display.B) They have a library of creative assets to match your product.C) They automatically create ads that serve all ad slot sizes.D) They use a machine-learning model that gives you options for building them. Correct Answer is C) They automatically create ads that serve all ad slot sizes. OR A) You can upload your own ads using templates..B) You can set the ads to run in banner-eligible slots.C) You can choose images from their built-in libraries.D) You can upload…

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What cannot be collected by the default Analytics tracking code?

Q: What cannot be collected by the default Analytics tracking code? A) Device and operating systemB) Page visitsC) User’s favorite websiteD) Browser language setting Correct Answer is D) User’s favorite website Explanation: There is not any option in Google Analytics’ interface to identify the data about User’s favorite website. Whereas you can see how your users accessed your website, what were the operating system and device, their language and geo detail, how many pages and list of pages viewed during your users’ visit. Google Analytics is a powerful tool that allows website owners to track user behavior and gain insights…

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Which three campaign parameters are recommended to manually track campaigns?

Q: Which three campaign parameters are recommended to manually track campaigns? A) Source, Content, and TermB) Campaign, Content, and TermC) Medium, Source, and Content.D) Medium, Source, and Campaign Correct Answer is D) Medium, Source, and Campaign Explanation: Manual campaign tracking is a useful technique that allows you to track the performance of different marketing campaigns, including email campaigns, social media campaigns, and other types of online advertising. By manually adding tracking parameters to your campaign links, you can see which campaigns are driving traffic and conversions to your website. When manually tracking campaigns, there are three parameters that are recommended…

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Which reports indicate how traffic arrived at a website?

Q: Which reports indicate how traffic arrived at a website? A) GeoB) DemographicsC) BehaviorD) All Traffic Correct Answer is D) All Traffic Explanation: In the world of digital marketing, it's essential to understand how users arrive at your website in order to optimize your traffic acquisition strategies. Fortunately, there are several reports available in Google Analytics that can provide insights into how traffic arrived at a website. Here are some of the most important reports to track: Acquisition Overview Report The Acquisition Overview Report provides a high-level view of how traffic arrived at your website. This report includes data on…

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Which attributes describe a good landing page experience? Select All Correct Responses

Q: Which attributes describe a good landing page experience? Select All Correct Responses A) High amount of user trafficB) Relevant and original contentC) Easy to navigateD) Transparent about the client’s business Correct Answer is: B, C, and D Explanation: A landing page is a web page that users land on after clicking a link from an advertisement or search engine result. The primary goal of a landing page is to convert the user into a customer by encouraging them to take a specific action, such as making a purchase, filling out a form, or downloading an ebook. In this article,…

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Which are the three required parts of a text ad?

Q: Which are the three required parts of a text ad? A) Description, path fields, and headlineB) Headline, description, and URLC) Description, path fields, and URLD) Headline, description, and path fields Correct Answer is B) Headline, description, and URL Explanation: A text ad in Google Ads typically consists of three required parts: Headline: This is the main title of the ad and is usually displayed in bold text. It's typically the first thing that users will see and should be attention-grabbing and relevant to the product or service being advertised. Description: This is the main body of the ad and…

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What Remarketing audiences cannot be defined by default?

Q: What Remarketing audiences cannot be defined by default? A) Users who visited a specific page on a websiteB) Users who speak a particular languageC) Users who visited a physical storeD) Users who played a video on a website Correct Answer is C) Users who visited a physical store Explanation: Remarketing is a powerful digital marketing technique that allows businesses to target audiences who have previously interacted with their brand. By using tracking tools such as cookies, businesses can create custom audiences based on users' behavior and preferences, which can then be targeted with personalized ads. While most remarketing audiences…

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