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What is not considered a default “medium” in Google Analytics?

Q: What is not considered a default “medium” in Google Analytics? A) OrganicB) GoogleC) ReferralD) CPC Correct Answer is B) Google Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”The final default medium is “(none).” This medium is applied only for…

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What feature collects company-specific data such as Member Status?

Q: What feature collects company-specific data such as Member Status? A) Custom DimensionB) Event TrackingC) Custom FilterD) Custom Metric Correct Answer is A) Custom Dimension Explanation: Google Analytics is a powerful tool that allows businesses to collect and analyze data about their website visitors. One of the features that can be used to collect company-specific data is custom dimensions. Custom dimensions allow you to collect additional data about your website visitors beyond what is available by default in Google Analytics. Custom dimensions can be used to track a wide range of data points, including member status, product categories, user roles,…

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What data is Google Analytics Goals unable to track?

Q: What data is Google Analytics Goals unable to track? A) Making a purchaseB) Customer’s lifetime valueC) Signing up for a newsletterD) Watching a video Correct Answer is B) Customer’s lifetime value Explanation: Google Analytics Goals is a powerful tool that allows website owners to track and measure the effectiveness of their website and marketing campaigns. By setting up goals in Google Analytics, website owners can track specific actions that visitors take on their site, such as making a purchase, filling out a contact form, or viewing a specific page. While Google Analytics Goals is a powerful tool, there are…

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What data does Google Analytics prohibit collecting?

Q: What data does Google Analytics prohibit collecting? A) Product SKU(s)B) Billing cityC) Purchase amountD) Personally identifiable information Correct Answer is D) Personally identifiable information Explanation: What data does Google Analytics prohibit collecting? The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information. Google Analytics is a web analytics service offered by Google that helps website owners and marketers track and…

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What are the three main factors that determine ad quality?

Q: What are the three main factors that determine ad quality? A) Expected clickthrough rate, max CPC bid, and landing page experienceB) Expected clickthrough rate, ad formats, and ad relevanceC) Max CPC bid, landing page experience, and ad relevanceD) Expected clickthrough rate, landing page experience, and ad relevance Correct Answer is D) Expected clickthrough rate, landing page experience, and ad relevance Explanation: Ad quality is a key factor that impacts the success of any advertising campaign. In the digital advertising world, there are three main factors that determine ad quality: Relevance: Relevance is a measure of how well an ad…

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Match each autobidding strategy to the right campaign goal.

Q: Match each autobidding strategy to the right campaign goal. A) Visibility – Target Outranking Share.B) Traffic – Maximize clicks.C) Conversions – Target CPA.D) Revenue – Target ROAS. Explanation: Match each autobidding strategy to the right campaign goal: Visibility – Target Outranking Share: If your primary campaign goal is to increase your ad's visibility on Google search results pages, then the autobidding strategy you should use is "Target Outranking Share." This bidding strategy helps you outrank your competitors' ads by automatically setting bids to beat their ads in the ad auctions. Traffic – Maximize Clicks: If you want to generate as much traffic as…

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In-Market audiences would be suited to reach which user?

Q: In-Market audiences would be suited to reach which user? A) Someone looking to purchase a new carB) Someone with a qualified interest in mountaineeringC) Someone researching the safety features of baby pramsD) Someone excited about a new movie release Correct Answer is A) Someone looking to purchase a new car Explanation: In-Market Audiences in Google Ads are groups of users who are actively researching or comparing products or services in a particular category. These users are considered to be in the market for a particular product or service, and are more likely to be interested in making a purchase.…

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How many ads should be implemented per ad group?

Q: How many ads should be implemented per ad group? A) Only oneB) One or twoC) Two to threeD) Three to five Correct Answer is D) Three to five Explanation: The number of ads to implement per ad group can vary depending on various factors, including your advertising goals, target audience, and available ad creatives. However, as a general rule of thumb, it is recommended to have at least two to three ads per ad group. Here are some reasons why having multiple ads per ad group can be beneficial: A/B testing: Having multiple ads in an ad group allows…

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Google Analytics cannot collect data from which systems by default?

Q: Google Analytics cannot collect data from which systems by default? A) WebsitesB) Mobile devicesC) Offline inventory databaseD) Online point-of-sale systems Correct Answer is C) Offline inventory database Explanation: Google Analytics cannot collect data from which systems by default? Google Analytics is a web analytics service that enables website owners to track and analyze their website traffic. The service uses a tracking code that is installed on the website to collect data about user behavior and website performance. However, there are some systems that Google Analytics cannot collect data from by default. In this article, we will explore some of…

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Why do search ad extensions matter?

Q: Why do search ad extensions matter? A) They guarantee higher engagement for advertisersB) The cost-per-click on ad extensions is lower than on a search ad headlineC) They increase engagement and influence ad qualityD) They increase ad quality and drive lower conversion costs Correct Answer is C) They increase engagement and influence ad quality

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