Q: What data is Google Analytics Goals unable to track?

A) Making a purchase
B) Customer’s lifetime value
C) Signing up for a newsletter
D) Watching a video

Correct Answer is B) Customer’s lifetime value

Explanation:

The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

Learn more here: https://support.google.com/analytics/answer/6182550

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