Q: What data is Google Analytics Goals unable to track?
A) Making a purchase
B) Customer’s lifetime value
C) Signing up for a newsletter
D) Watching a video
Correct Answer is B) Customer’s lifetime value
Google Analytics Goals is a powerful tool that allows website owners to track and measure the effectiveness of their website and marketing campaigns. By setting up goals in Google Analytics, website owners can track specific actions that visitors take on their site, such as making a purchase, filling out a contact form, or viewing a specific page.
While Google Analytics Goals is a powerful tool, there are some limitations to what it can track. Here are some types of data that Google Analytics Goals is unable to track:
User behavior on other platforms:
While Google Analytics can track user behavior on your website, it cannot track what users do on other platforms, such as social media or other third-party websites. If you’re running a marketing campaign that includes social media ads or other external advertising, Google Analytics Goals won’t be able to track the actions that users take on those platforms.
While Google Analytics can provide insights into what users are doing on your website, it cannot track customer feedback, such as comments or reviews. To get a better understanding of what your customers are saying about your brand, you’ll need to use other tools, such as social media monitoring or customer satisfaction surveys.
While Google Analytics can track website conversions, it cannot track phone calls that are made as a result of your marketing efforts. To track phone calls, you’ll need to use a separate call tracking software or service.
Google Analytics is unable to track sales that occur offline, such as in a brick-and-mortar store. If you have a physical storefront and want to track the effectiveness of your marketing efforts, you’ll need to use other tools, such as point-of-sale systems that allow you to track customer purchases.
Data from before tracking was set up:
Google Analytics Goals can only track data from the point when tracking is set up. If you want to analyze historical data from before tracking was set up, you’ll need to use other tools, such as website backups or other analytics software.
Individual user behavior:
Google Analytics Goals cannot track individual user behavior on your website, as it is designed to provide aggregate data. While you can get some insights into user behavior by segmenting your data, you won’t be able to see the actions of individual users.
Data from other search engines:
Google Analytics is unable to track data from other search engines, such as Bing or Yahoo. If you want to get a more complete picture of your website’s traffic, you’ll need to use other analytics tools that can track data from a wider range of sources.
In summary, while Google Analytics Goals is a powerful tool for tracking website performance and marketing effectiveness, there are some types of data that it is unable to track. By understanding these limitations, you can use Google Analytics Goals in conjunction with other tools to get a more complete picture of your website’s performance and the effectiveness of your marketing efforts.
Learn more here: https://support.google.com/analytics/answer/6182550