Q: What data is Google Analytics Goals unable to track?
A) Making a purchase
B) Customer’s lifetime value
C) Signing up for a newsletter
D) Watching a video
Correct Answer is B) Customer’s lifetime value
The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.
Learn more here: https://support.google.com/analytics/answer/6182550