Q: In Multi-Channel Funnel reports, how are default conversions credited?
A) First campaign, search, or ad
B) Equal credit along the conversion touchpoints
C) Last campaign, search, or ad
D) Second to last campaign, search, or ad
Correct Answer is C) Last campaign, search, or ad
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.
Learn more here: https://support.google.com/analytics/answer/1033863