Q: Which “channels” are available in the default Channels report?

A) Direct
B) Display
C) Device
D) Organic Search

Correct Answer is A: Direct, B: Display and D: Organic Search

Explanation:

Which “channels” are available in the default Channels report?

The Channels report is a default report in Google Analytics that provides information about the sources from which visitors to a website arrive. It provides valuable insight into how users interact with a website and can be used to optimize marketing efforts and improve website performance. In this article, we will discuss the channels available in the default Channels report and what they mean.

The Channels report provides a breakdown of traffic by the following channels:

  1. Organic Search: This channel includes all traffic that comes from search engines like Google, Yahoo, or Bing. It is important to note that this traffic is not paid for, but rather earned through search engine optimization efforts. Organic search traffic is considered to be of high quality since users are actively searching for a specific topic or product.
  2. Direct: The direct channel includes traffic that comes directly to your website by typing your website URL into the browser, clicking on a bookmark, or through a link in an email. It is important to note that traffic from mobile apps, social media apps, and some instant messaging apps may also be counted as direct traffic.
  3. Referral: Referral traffic comes from other websites that have linked to your website. This channel includes traffic from social media, blogs, and other websites that have linked to your website. Referral traffic is important because it can provide insight into which websites are linking to your site and can help to identify potential partnership opportunities.
  4. Social: The social channel includes traffic from social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This channel is important because it can provide insight into which social media platforms are driving the most traffic to your website. This information can be used to optimize social media marketing efforts and to focus on platforms that are providing the most value.
  5. Paid Search: Paid search traffic comes from paid advertising campaigns such as Google AdWords, Bing Ads, or Yahoo Gemini. This channel is important because it can provide insight into the effectiveness of paid advertising campaigns and can be used to optimize advertising spend.
  6. Display: Display traffic comes from display advertising campaigns such as Google Display Network, Facebook Ads, or other display advertising platforms. This channel is important because it can provide insight into the effectiveness of display advertising campaigns and can be used to optimize advertising spend.
  7. Email: Email traffic comes from email marketing campaigns, including newsletters and promotional emails. This channel is important because it can provide insight into the effectiveness of email marketing campaigns and can be used to optimize email marketing efforts.

The Channels report also includes a row for (Other), which includes traffic that cannot be classified into any of the above channels. This may include traffic from mobile apps, RSS feeds, or other sources that cannot be easily categorized.

It is important to note that the Channels report only provides high-level information about the sources of traffic to a website. For more detailed information about specific campaigns or sources of traffic, it is necessary to set up custom tracking parameters and goals in Google Analytics.

In conclusion, the default Channels report in Google Analytics provides valuable insight into the sources of traffic to a website. It includes channels such as organic search, direct, referral, social, paid search, display, and email. Understanding the sources of traffic can help to optimize marketing efforts and improve website performance. However, it is important to remember that the Channels report only provides high-level information and that more detailed information may require custom tracking parameters and goals.

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments