Q: What Feature Must Be Enabled to Use Multi-Channel Funnels?
A) Custom Dimensions
B) In-page Analytics
C) Goals or Ecommerce
D) Advertising Features
Correct Answer is C) Goals or Ecommerce
Explanation:
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.
Multi-Channel Funnels is a powerful feature in Google Analytics that allows you to see the full path that users take to convert on your website. This includes all of the channels and interactions that users have with your website, from the first click to the final conversion. However, to use Multi-Channel Funnels, a specific feature must be enabled in your Google Analytics account.
The feature that must be enabled to use Multi-Channel Funnels is called “Multi-Channel Funnels Reporting.” This feature is available in all versions of Google Analytics, including the free version.
Enabling Multi-Channel Funnels Reporting is a simple process that can be done within the view settings of your Google Analytics account. To enable this feature, follow these steps:
- Sign in to your Google Analytics account and navigate to the desired view.
- Click on the “Admin” button in the bottom left-hand corner of the screen.
- In the “View” column, click on “View Settings.”
- Scroll down to the “Multi-Channel Funnels Reporting” section and make sure the toggle switch is set to “On.”
- Click the “Save” button at the bottom of the page to save your changes.
Once Multi-Channel Funnels Reporting is enabled, you can access the Multi-Channel Funnels reports by navigating to “Conversions” > “Multi-Channel Funnels” in the left-hand sidebar of your Google Analytics account.
The Multi-Channel Funnels reports allow you to see how different marketing channels and user interactions contribute to your website’s conversions. This includes data on assisted conversions, path length, and time lag. With this information, you can gain a better understanding of how your marketing efforts are working together to drive conversions on your website.
Enabling Multi-Channel Funnels Reporting is a crucial step for any business that wants to gain a better understanding of how their website is performing. By seeing the full path that users take to convert, you can make more informed decisions about where to allocate your marketing budget and which channels to focus on. You can also identify potential roadblocks in the conversion process and make changes to improve the user experience.
In addition to enabling Multi-Channel Funnels Reporting, there are several other steps you can take to get the most out of this feature. These include setting up goals in your Google Analytics account, creating custom channels, and analyzing your conversion paths to identify areas for improvement.
Overall, Multi-Channel Funnels is a powerful tool that can help you gain valuable insights into how users interact with your website. By enabling the Multi-Channel Funnels Reporting feature and using the reports effectively, you can optimize your marketing efforts and improve the overall performance of your website.
Learn more here: https://support.google.com/analytics/answer/1191182