Q: If a web page visitor clears the Analytics cookie from their browser, what will occur?

A) Analytics will set a new browser cookie the next time a browser loads a tracked page
B) Analytics will set a new unique ID the next time a browser loads a tracked page
C) Analytics will not be able to associate user behavior data with past data collected
D) All of the above

Correct Answer is D) All of the above.

Explanation:

It’s important to understand that Google Analytics doesn’t track users or people. It tracks browsers. Google Analytics uses cookies to track visitors and collect data. So, if the user clears cookies from their browser, Google Analytics will not be able to associate behavior data with collected data. Also, to continue tracking Analytics will set a new unique ID and a new browser cookie.

So, in this example, all options are correct. If a web page visitor clears the Analytics cookie from their browser, GA won(t be able to associate data. Also, will set cookies and the new unique ID the next time browser will load the page with tracking code.

Keep in mind that you can opt-out if you don’t want Google Analytics to set cookies.

Learn more on the official Google support website.

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