Q: What data does Google Analytics prohibit collecting?

A) Product SKU(s)
B) Billing city
C) Purchase amount
D) Personally identifiable information

Correct Answer is D) Personally identifiable information

Explanation:

What data does Google Analytics prohibit collecting?

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

Google Analytics is a web analytics service offered by Google that helps website owners and marketers track and analyze website traffic and user behavior. As a part of its Terms of Service, Google Analytics prohibits the collection of certain types of data that may be considered sensitive or personally identifiable. In this article, we will discuss what data Google Analytics prohibits collecting.

Personally Identifiable Information (PII)

Google Analytics prohibits the collection of any data that can be used to identify an individual, such as their name, email address, social security number, or phone number. This is because collecting such information without explicit user consent can be a violation of privacy laws. Additionally, Google Analytics does not allow the tracking of data that is connected to any unique identifier that can be used to track an individual across multiple devices or sessions.

User-ID tracking

Google Analytics also prohibits the use of User-ID tracking, which is the process of associating multiple sessions or activities on your website with a unique user ID. This is because User-ID tracking can be used to track an individual’s behavior across multiple devices and sessions, which may be considered a violation of privacy laws.

AdWords Customer Match data

AdWords Customer Match is a feature that allows advertisers to target ads to users based on their email address or phone number. However, Google Analytics prohibits the collection of AdWords Customer Match data as it may contain personally identifiable information.

Google Advertising Features data

Google Analytics also prohibits the collection of data related to Google Advertising Features such as Remarketing, Demographics and Interest reporting, and Google Display Network Impression Reporting. This is because these features allow advertisers to target users based on their interests and behavior, which may be considered a violation of privacy laws.

Health and Financial Information

Google Analytics prohibits the collection of any data related to health and financial information. This is because such data is considered sensitive and should not be collected without explicit user consent.

Sensitive Personal Information

Google Analytics also prohibits the collection of any data that may be considered sensitive personal information, such as race, religion, sexual orientation, or political affiliation. This is because collecting such data without explicit user consent can be a violation of privacy laws and can potentially lead to discrimination.

Child-related data

Google Analytics prohibits the collection of any data related to children under the age of 13. This is because collecting such data without explicit parental consent can be a violation of the Children’s Online Privacy Protection Act (COPPA).

In conclusion, Google Analytics prohibits the collection of certain types of data that may be considered sensitive or personally identifiable. It is important for website owners and marketers to ensure that they are not collecting any data that violates Google Analytics’ Terms of Service or any privacy laws. By following these guidelines, website owners and marketers can ensure that they are using Google Analytics in a responsible and ethical manner.

FAQ

Q: What is Google Analytics?

A: Google Analytics is a web analytics service that allows website owners to track and analyze website traffic and user behavior.

Q: What data can’t be collected by Google Analytics?

A: Google Analytics has a set of policies that prohibit the collection of certain types of data, including:
Personal information: Google Analytics prohibits the collection of personally identifiable information, such as names, email addresses, and social security numbers.
Sensitive information: Google Analytics prohibits the collection of sensitive information, such as financial information, health information, and government-issued IDs.
User IDs: Google Analytics prohibits the collection of any data that can be used to personally identify a user, such as user IDs, passwords, and session tokens.
IP addresses: Google Analytics prohibits the collection of full IP addresses, although it does allow businesses to collect truncated IP addresses that can’t be used to identify a specific user.
User-level data: Google Analytics prohibits the collection of user-level data, such as individual clickstream data, unless the user has provided explicit consent.

Q: Why does Google Analytics prohibit the collection of certain types of data?

A: Google Analytics prohibits the collection of certain types of data to protect the privacy and security of its users. Collecting personal information or sensitive data can put users at risk of identity theft, fraud, or other types of harm. Additionally, collecting user-level data can violate users’ privacy and trust.

Q: What happens if a website owner collects prohibited data with Google Analytics?

A: If a website owner collects prohibited data with Google Analytics, they may be in violation of Google’s policies and could face penalties, including the suspension or termination of their Google Analytics account.

Q: What are some alternative tools to Google Analytics that may be better for collecting certain types of data?

A: Some alternative tools to Google Analytics that may be better for collecting certain types of data include:
Adobe Analytics: This tool offers more advanced data collection and reporting features and can integrate with other Adobe marketing tools.
Piwik: This is an open-source web analytics platform that allows website owners to fully control their data and is fully customizable.
Matomo: This is another open-source web analytics platform that allows website owners to fully control their data and offers advanced privacy features.

Learn more here: https://support.google.com/analytics/answer/6004245

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