Which formats may be used to add a custom campaign parameter to a URL?

Q: Which formats may be used to add a custom campaign parameter to a URL?

A) www.googlemerchandisestore.com/?utm_campaign=fallsale
B) www.googlemerchandisestore.com/?utm_campaign=fall_sale
C) www.googlemerchandisestore.com/?utm_campaign = fall sale
D) www.googlemerchandisestore.com/?utm campaign = fallsale

Correct Answer: A and B.

Explanation:

Custom campaign parameters can be added to a URL in several different formats, including:

1. UTM parameters: These are parameters that are added to the end of a URL to track specific information about the source, medium, campaign, and other details of a marketing campaign. The format of UTM parameters is: ?utm_source=source&utm_medium=medium&utm_campaign=campaign.
2. Query string parameters: These are parameters that are added to the end of a URL after a question mark (?) to provide additional information about the URL. The format of query string parameters is: ?parameter_name=value.
3. Hash parameters: These are parameters that are added to the end of a URL after a hash symbol (#) to provide information about a specific section of a page. The format of hash parameters is: #parameter_name=value.
4. Encoded parameters: These are parameters that are encoded into the URL to provide additional information. The format of encoded parameters is: encoded_value.

Regardless of the format used, the main goal of adding custom campaign parameters to a URL is to track the performance of a marketing campaign and gain insights into the sources of traffic and conversions. By tracking this information, marketers can optimize their campaigns and improve their return on investment.