Which formats may be used to add a custom campaign parameter to a URL?

Q: Which formats may be used to add a custom campaign parameter to a URL?

A) www.googlemerchandisestore.com/?utm_campaign=fallsale
B) www.googlemerchandisestore.com/?utm_campaign=fall_sale
C) www.googlemerchandisestore.com/?utm_campaign = fall sale
D) www.googlemerchandisestore.com/?utm campaign = fallsale

Correct Answer: A and B.

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