Q: Which formats may be used to add a custom campaign parameter to a URL?
C) www.googlemerchandisestore.com/?utm_campaign = fall sale
D) www.googlemerchandisestore.com/?utm campaign = fallsale
Correct Answer: A and B.
Custom campaign parameters can be added to a URL in several different formats, including:
- UTM parameters: These are parameters that are added to the end of a URL to track specific information about the source, medium, campaign, and other details of a marketing campaign. The format of UTM parameters is:
- Query string parameters: These are parameters that are added to the end of a URL after a question mark (
?) to provide additional information about the URL. The format of query string parameters is:
- Hash parameters: These are parameters that are added to the end of a URL after a hash symbol (
#) to provide information about a specific section of a page. The format of hash parameters is:
- Encoded parameters: These are parameters that are encoded into the URL to provide additional information. The format of encoded parameters is:
Regardless of the format used, the main goal of adding custom campaign parameters to a URL is to track the performance of a marketing campaign and gain insights into the sources of traffic and conversions. By tracking this information, marketers can optimize their campaigns and improve their return on investment.