Q: What feature collects company-specific data such as Member Status?
A) Custom Dimension
B) Event Tracking
C) Custom Filter
D) Custom Metric
Correct Answer is A) Custom Dimension
Google Analytics is a powerful tool that allows businesses to collect and analyze data about their website visitors. One of the features that can be used to collect company-specific data is custom dimensions. Custom dimensions allow you to collect additional data about your website visitors beyond what is available by default in Google Analytics.
Custom dimensions can be used to track a wide range of data points, including member status, product categories, user roles, and more. These dimensions can be used to segment your website visitors and gain a deeper understanding of their behavior.
Member status is a common data point that businesses may want to track in Google Analytics. By tracking member status, businesses can understand how their website visitors are interacting with their membership program or subscription service. This can include data on how many users are active members, how many have cancelled their membership, and how many are in the trial period.
To track member status in Google Analytics, you can create a custom dimension and use it to send data about your users’ membership status to your Google Analytics account. Here are the steps to create a custom dimension for member status:
- Sign in to your Google Analytics account and navigate to the Admin panel.
- In the “Property” column, click on “Custom Definitions” and then click “Custom Dimensions.”
- Click the “New Custom Dimension” button.
- Name the custom dimension “Member Status” (or another name that reflects your data point).
- Set the scope of the custom dimension to “User” or “Hit” (depending on how you want to track the data).
- Click “Create” to create the custom dimension.
Once you have created the custom dimension, you can use it to track data about your users’ membership status. To do this, you will need to send data to your Google Analytics account using the custom dimension. This can be done using a number of methods, including:
Google Tag Manager:
Google Analytics Measurement Protocol:
The Google Analytics Measurement Protocol is a set of rules for sending data to Google Analytics using HTTP requests. You can use this protocol to send data to your custom dimension from a variety of sources, including mobile apps, web apps, and more.
Google Analytics API:
If you have developers on your team, you can use the Google Analytics API to send data to your custom dimension programmatically. This can be done using the API’s custom dimension methods.
By tracking member status using a custom dimension, businesses can gain a deeper understanding of how their membership program or subscription service is performing. This data can be used to make informed decisions about marketing, pricing, and customer retention. Custom dimensions can be used to track a wide range of other company-specific data points as well, providing businesses with valuable insights into their website visitors’ behavior.
Learn more here: https://support.google.com/analytics/answer/2709828