Q: Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

A) Second-to-last-click attribution
B) Last-click attribution
C) Primary conversion
D) Assisted conversion

Correct Answer is D) Assisted conversion.

Explanation:

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

Read more here: https://support.google.com/analytics/answer/1191204

Leave a Reply

avatar
  Subscribe  
Notify of
Close Menu