Q: What Scope Applies To Custom Metrics? A) EventB) HitC) SessionD) User Correct Answer is B) Hit Explanation: Custom metrics are a powerful feature of Google Analytics that allow website owners to track and analyze data that is specific to their business and website. Custom metrics can be used to track a variety of important metrics, such as revenue, conversions, and engagement, that are not available with the standard Google Analytics setup. When creating custom metrics, it is important to understand the scope that applies to them, as this will impact how the metrics are collected and analyzed. There are…

Q: What Is Used to Create Smart Goals? A) Machine-learning algorithmsB) Remarketing audienceC) Analytics GoalsD) Custom Reports Correct Answer is A) Machine-learning algorithms Explanation: Smart Goals are a feature in Google Analytics that use machine learning algorithms to automatically identify and track conversion goals on your website. These goals are designed to provide an easy and accurate way to measure the performance of your website and campaigns. To create Smart Goals, you don't need to do any additional setup or configuration. Instead, Google Analytics uses the data it collects from your website to automatically identify and track potential conversion actions,…

Q: What is not a filter setting for data in views? A) IncludeB) RestoreC) ModifyD) Exclude Correct Answer is B) Restore Explanation: Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings. A filter setting for data in views that is not available in Google Analytics is the ability to filter based on physical location. While Google Analytics provides a number of ways to filter data, including filters based…

Q: Which of these is NOT a benefit of Remarketing in Google Analytics? A) Create remarketing lists without making changes to your existing Analytics snippetB) Create remarketing lists based on custom segments and targetsC) Show customized ads to customers who have previously visited your siteD) Allow customers to reorder an item they have previously purchased Correct Answer is D) Allow customers to reorder an item they have previously purchased Which of these is NOT a benefit of Remarketing in Google Analytics? Explanation: Remarketing is a powerful advertising strategy that enables businesses to target users who have already interacted with their…

What is a “secondary dimension” in Google Analytics? A) An additional widget you can add to a dashboard for more specific analysis.B) A visualization that allows you to understand the impact of your data.C) An additional report dimension for more specific analysisD) An additional metric you can add to a report for more specific analysis. Correct Answer is C) An additional report dimension for more specific analysis What Is a Secondary Dimension in Google Analytics? In Google Analytics, a secondary dimension is an additional attribute that you can add to a report to provide more context and depth to your…

Q: What report lists the website pages where users first arrived? A) Events > PagesB) All PagesC) Landing PagesD) Exit Pages Correct Answer is: C) Landing Pages Explanation: Google Analytics provides various reports that allow website owners to track user behavior and website performance. One such report is the Landing Pages report, which lists the pages on a website where users first arrived. Understanding where users first arrive on a website is critical in analyzing website performance and identifying opportunities for improvement. By analyzing the Landing Pages report, website owners can gain insights into which pages are attracting the most…

Q: What is the “Bounce Rate” in Google Analytics? A) The number of times unique users returned to your website in a given time periodB) The percentage of sessions in which a user exits from your homepageC) The percentage of visits when a user landed on your website and exited without any interactionsD) The percentage of total site exits Correct Answer is: C) The percentage of visits when a user landed on your website and exited without any interactions Explanation: A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that…