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Which reports require the activation of Advertising Features?

Q: Which reports require the activation of Advertising Features? A) Geo reportsB) Real-time reportsC) Cohort Analysis reportsD) Demographics and Interests reports Correct Answer is D) Demographics and Interests reports Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity). Google Analytics is a powerful tool that provides website owners with valuable insights into their online audience…

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What would prevent data from appearing in a custom report?

Q: What would prevent data from appearing in a custom report? A) Not sharing the Custom report with users in the same viewB) A filter that filters out all dataC) Dimensions and metrics of different scopesD) Too many dimensions applied to the Custom report Correct Answer is B) A filter that filters out all data Explanation: Custom reports are a powerful feature of Google Analytics that allow website owners to analyze and understand data that is specific to their business and website. Custom reports can be used to track a variety of important metrics, such as revenue, conversions, and engagement,…

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What scope levels available for dimensions and metrics?

Q: What scope levels available for dimensions and metrics? A) Location-level, duration-level, product-level, or user-level scope comparison.B) Hit-level, session-level, product-level, or user-level scopeC) Event-level, session-level, transaction-level, or user-level scopeD) Event-level, duration-level, transaction-level, or user-level scope Correct Answer is B) Hit-level, session-level, product-level, or user-level scope Explanation: Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has…

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Which Goals are available in Google Analytics?

Q: Which Goals are available in Google Analytics? A) Destination, Event, Pageview, SocialB) Location, Event, Time, Users per SessionC) Pageview, Event, Transaction, SocialD) Destination, Event, Duration, Pages/Screens per Session Correct Answer is D) Destination, Event, Duration, Pages/Screens per Session Explanation: Google Analytics is a powerful web analytics tool that helps businesses track and analyze website traffic, user behavior, and online marketing campaigns. One of the key features of Google Analytics is the ability to set and track goals, which allow businesses to measure the success of their website and marketing efforts. In this article, we'll explore the different types of…

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What does the acronym SMART stand for in SMART goals?

Q: What does the acronym SMART stand for in SMART goals? A) Specific, Marketable, Attainable, Relevant, TestableB) Specific, Measurable, Attainable, Relevant, TimelyC) Specific, Marketable, Attractive, Responsible, TestableD) Specific, Measurable, Attractive, Relevant, Timely Correct Answer is B) Specific, Measurable, Attainable, Relevant, Timely What does the acronym SMART stand for in SMART goals? Explanation: Setting goals is an essential part of personal and professional growth. However, setting goals without a clear plan of action can lead to disappointment and frustration. That's where SMART goals come in. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. In this article,…

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What is a “metric” in Google Analytics?

Q: What is a “metric” in Google Analytics? A) A segment of data separated out in a report for comparison.B) A dimension that can help you analyze site performance.C) The dates in your date range.D) The numbers in a data set often paired with dimensions. Correct Answer is D) The numbers in a data set often paired with dimensions. Explanation: What is a Metric in Google Analytics and What Does it Measure? Metrics are an integral part of Google Analytics. They measure and track the performance of your website, including pageviews, session duration, bounce rate, and more. Metrics provide insights…

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What does Performance Planner automatically do?

Q: What does Performance Planner automatically do? A) Sets your ad budget for maximum growthB) Uses machine learning to target new demographicsC) Forecasts how your current campaigns will perform in the futureD) Recommends the perfect ad structure for your budget Correct Answer is C) Forecasts how your current campaigns will perform in the future Explanation: The Performance Planner is a tool within Google Ads that can help advertisers improve the performance of their campaigns. The Performance Planner automatically predicts how changes to a campaign's budget and targeting will impact key metrics such as clicks, conversions, and cost per click (CPC).…

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Why should your business use Performance Planner?

Q: Why should your business use Performance Planner? A) It is the only ad budgeting software on the market.B) It validates budgets against other vendors in the same market.C) It makes recommendations that are validated using machine learning.D) It helps businesses determine a go-to-market strategy. Correct Answer is C) It makes recommendations that are validated using machine learning. Explanation: Performance Planner is a powerful tool within Google Ads that can help businesses optimize their ad campaigns and improve their overall performance. It works by forecasting how changes to your ad campaigns will impact your performance metrics, allowing you to make…

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How can Performance Planner serve your business?

Q: How can Performance Planner serve your business? A) By finding areas of your total budget that could contribute to marketingB) By determining which of Google’s ads are most appropriate for your brandC) By teaching your employees the fundamentals of personal budgetingD) By optimizing your ad budget for maximum growth Correct Answer is D) By optimizing your ad budget for maximum growth Explanation: Performance Planner is a powerful tool within Google Ads that helps businesses optimize their ad campaigns by forecasting future results and recommending optimizations to improve performance. This tool can be a valuable asset for businesses looking to…

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How can Google Ads help you advance your business goals?

Q: How can Google Ads help you advance your business goals? A) By building awareness of your brandB) By influencing consideration of your products and servicesC) By driving online, in-app, in-person, and over-the-phone salesD) All of the above Correct Answer is D) All of the above Explanation: Google Ads is a powerful tool that can help you advance your business goals by reaching your target audience, driving traffic to your website, and increasing conversions. Whether you're a small business owner or a large corporation, Google Ads can help you achieve your marketing goals and grow your business. In this article,…

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