Q: In-Market audiences would be suited to reach which user?
A) Someone looking to purchase a new car
B) Someone with a qualified interest in mountaineering
C) Someone researching the safety features of baby prams
D) Someone excited about a new movie release
Correct Answer is A) Someone looking to purchase a new car
Explanation:
In-Market Audiences in Google Ads are groups of users who are actively researching or comparing products or services in a particular category. These users are considered to be in the market for a particular product or service, and are more likely to be interested in making a purchase.
In-Market Audiences are particularly well-suited to reach users who are in the consideration or decision stage of the purchase funnel, and who are more likely to convert into customers. This makes them a powerful tool for businesses that want to reach potential customers who are actively looking for products or services in their industry.
In-Market Audiences are typically used in B2C industries such as retail, travel, and finance, but can also be used in B2B industries as well. By targeting these audiences, businesses can increase the chances of their advertisements being seen by users who are most likely to be interested in their products or services.