Q: When will Google Analytics end a session by default?

A) Once the user opens another browser window
B) After 30 minutes, regardless of user activity on your website
C) When a user is inactive on your site for 30 minutes or more or closes a browser window
D) At noon every day

Correct Answer is C) When a user is inactive on your site for 30 minutes or more or closes a browser window

Explanation:

Google Analytics is a web analytics service that allows website owners to track and analyze visitor activity on their sites. One of the key metrics that Google Analytics tracks is session duration, which is the length of time that a user spends on a website during a single visit. In this article, we will discuss when Google Analytics will end a session by default.

By default, Google Analytics ends a session when a user has been inactive on a site for 30 minutes or more. Inactivity is defined as the absence of any interactions with the website, such as clicking on links, submitting forms, or scrolling through content. If a user is inactive for more than 30 minutes, Google Analytics will consider their session to have ended, and any subsequent activity will be counted as a new session.

In addition to inactivity, Google Analytics will also end a session if a user closes their browser window. This means that if a user opens a website and then closes their browser window without interacting with the site, Google Analytics will count their visit as a session, but the session will end as soon as the browser window is closed.

It is important to note that session duration can have a significant impact on the data that is collected and analyzed by Google Analytics. For example, if a user spends 25 minutes on a site before becoming inactive, their session will end after 30 minutes, and any subsequent activity will be counted as a new session. This can artificially inflate the number of sessions that are reported by Google Analytics, which can make it difficult to accurately analyze visitor behavior and website performance.

To address this issue, website owners can adjust the session timeout period in Google Analytics to better align with the behavior of their visitors. For example, if a website has content that requires users to spend a significant amount of time reading or watching videos, it may be appropriate to increase the session timeout period to ensure that sessions are not prematurely ended.

In addition to the default session timeout period, Google Analytics also provides several other metrics related to session duration, including average session duration and bounce rate. Average session duration is the average length of time that users spend on a site during a session, while bounce rate is the percentage of sessions in which a user visits a single page and then leaves the site without interacting with it further.

Understanding session duration and related metrics is important for website owners who want to optimize their sites for user engagement and conversion. By analyzing session duration and related metrics, website owners can identify areas of their sites that are performing well and areas that need improvement, and make data-driven decisions to improve the user experience and increase conversions.

In conclusion, Google Analytics ends a session by default when a user has been inactive on a site for 30 minutes or more, or when a user closes their browser window. This default session timeout period can be adjusted to better align with the behavior of a website’s visitors. Understanding session duration and related metrics is important for website owners who want to optimize their sites for user engagement and conversion. By analyzing session duration and related metrics, website owners can make data-driven decisions to improve the user experience and increase conversions.

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments