How to Use Google Analytics to Create A Customer-centric Content Strategy

"If your content is for everybody, then your content really is for nobody"-Kristina Halvorson, MozCon 2015 Targeting a large audience segment can be helpful because the chances of lead conversion becomes exponentially large. So you have more audience that you can work on to attract them as your prospective customers. Despite this tall advantage, there‚Äôs a loophole in having content designed for very large audience group. Creating content for a larger audience often makes it generic and so the content might not be able to address the specific pain points of your targeted audience.That alone is a big No, because,…

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