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There are lots of users who ask questions about How To Login In Google Analytics, What is Google Analytics property tracking ID, How To Create Utm Codes In Google Analytics and How does Google Analytics Work so today we are going to discuss all about Google Analytics in this post.

What is Google Analytics

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors’ websites, blogs, and social networks and makes available predetermined and customizable reports. Google launched this service in November 2005.

Why you need Google Analytics

If you have a blog or a static website for personal or business use, then you need Google Analytics. Below are a few questions about your website that you can answer using Google Analytics.

  • How many visitors visit my websites?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send referral traffic to my website?
  • Which pages are most popular on my website?
  • Which marketing tactics drive the most traffic to my website?
  • How many visitors have converted into leads or purchased products?
  • Where did my converting visitors come from and go on my website?
  • What is my website speed and how can I improve?
  • Which blog content visitors like the most?

There are many additional questions that Google Analytics can answer you, but these are the most common questions for most of the website owners. 

How does Google Analytics Work?

Google Analytics works by relying on a small bit of Javascript Code that is placed on your website This code is triggered when people arrive on your site. It allows Google to capture important details about your website so you can better comprehend your site visitors and build your business.

The code which you put on your website will look at three main sources of information which are mentioned below:

  • First party cookies
  • The HTTP request that the browser sends
  • The browser and system information of the user

During these data resources, the code will monitor specific information regarding the person visiting your website. It can allow you to understand everything in the geographic location of the user, the language in which they view your website, and the pages they visit on the site.

Next, Google Analytics aggregates the information accumulated from your site in multiple ways, primarily by four amounts:

  1. User level (associated with actions by every user)
  2. Session level (each person visit)
  3. Pageview level (every individual page visited)
  4. Event level (button clicks, video views, etc)

What Is Google Analytics Property Tracking Id

Google Analytics’ property ID is the identifier associated with your account and used by Google Analytics to collect the data.

Find your Google Analytics Property Tracking Id and global site tag by following below step:

Signup on Google Analytics 

Signup on Google Analytics

And then Sign in to your Analytics account by registered email id and password.

Click Admin.

Sign in to your Analytics account

Click on PROPERTY Settings.


Then you can see the Google Analytics Property Tracking Id

Google Analytics Property Tracking Id

Under PROPERTY, click Tracking Info to see the Global Site Tag

Google Analytics Tracking Info

This is also the option How To Copy Google Analytics Code and put on your website.

How To Run Google Analytics On My Website

To copy and paste your gtag.js, follow these steps:

Copy the gtag.js shown on the page (example shown below)

  1. Replace the GA_TRACKING_ID with your unique tracking ID provided by Google Analytics
  2. Paste the code snippet right after the <head> tag on each page of your site that you’d like to track in Google Analytics

How To Find My Google Analytics Account Number

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account.
  4. Select a property.
  5. Under PROPERTY, click Tracking Info > Tracking Code. Your Tracking ID is displayed at the top of the page like below.
Tracking Code

How To Create A Property In Google Analytics

Need to follow below step To set up a new property:

  1. Sign in to Google Analytics.
  2. Click Admin.
Create A Property In Google Analytics

In the ACCOUNT column, use the menu to select the account to which you want to add the property.

ACCOUNT column

In the PROPERTY column, click +Create Property and Select Web. 

Create Property and Select Web
  1. Enter a name for the property.
  2. Enter the website URL.
  3. Select the industry category.
  4. Select the reporting time zone.
  5. Click Create.
Google Analytics property Setup

Accept the Analytics Terms of Service and click Finish.

How To Track A Campaign In Google Analytics

There are many ways to use campaign tracking. Campaign tracking, also known as “utm tracking codes” simply allows you to add special tracking code to your URL. It helps to identify how users are getting to your site.

How To Create Utm Codes In Google Analytics

A UTM tracking code is a unique URL that redirects to your website or target landing page. It helps you identify which specific ads or links have clicked or converted the most. SEO Expert Company & Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content.

With no UTM tracking, your analytics will only track which site your clicks and conversions are coming from. But that’s not sufficient. Most marketers have several ads on one website, whether they’re in different places or just rotating.

Here’s an example of a URL with its own UTM code: &utm_medium=social&utm_source=facebook

You can track below five with UTM codes:

  • Campaign
  • Source
  • Medium
  • Piece of Content
  • Search Term

How to use UTM tracking codes

Creating UTM tracking codes is extremely easy. Use Google’s free Campaign URL Builder To Create Utm Codes In Google Analytics and follow below steps:

  1. Open Google’s free Campaign URL Builder page.
  2. Insert the website URL and campaign information in the following form
Campaign URL Builder
  1. Now You have done this and Use the UTM tracking codes in your marketing campaigns.
  2. Measure your success. Google will automatically track incoming campaigns and when you navigate to Acquisition > Campaigns.
marketing campaigns

How To Add Someone To Google Analytics

  1. Sign in to Google Analytics.
  2. Click Admin
  3. Click Account User Management.
Add Someone To Google Analytics
  1. In the Account permissions list, click +, then click Add users.
Add users
  1. Enter the email address for the user’s Google Account.
  2. Select Notify new users by email to send a message to the user.
  3. Select the permissions you want. Learn more about permissions.
  4. Click Add.
user permissions

How To Change Tracking Id In Google Analytics

There are lots of users ask about “How To Change Tracking Id In Google Analytics” so that is not possible to change Tracking Id In Google Analytics. Sometimes you may need to change your Google Analytics Account UA Tracking Code for reasons such as you have connected the wrong account or you are wanting to connect a new account then you have to create a new Google Analytics id and add on a website to track the website users.

What Does Bounce Rate Mean In Google Analytics

Bounce rate is a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered. A “bounce” occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site.

By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

Google Analytics bounce rate

How Long Is A Session In Google Analytics

A session is a group of user interactions with your site that take place within a given time frame. Google Analytics defaults that time frame to 30 minutes. A session collects every interaction a user has with the website: for example, if someone spent five minutes on a website and loaded two pages, interacted with a social element, and completed a transaction, all these actions would be contained in the same session:

You can think of a session as the container for the actions a user takes on your site.

session information

A single user can open multiple sessions. Those sessions can occur on the same day, or over several days, weeks, or months. As soon as one session ends, there is then an opportunity to start a new session. There are two methods by which a session ends:

  • Time-based expiration:
    • After 30 minutes of inactivity
    • At midnight
  • Campaign change:
    • If a user arrives via one campaign, leaves, and then comes back via a different campaign.

You can find how many sessions you’ve on your site in any given period by clicking to Audience > Overview and looking for ‘Sessions’:

Google Analytics Sessions

How To Find Organic Search Terms In Google Analytics

Find Organic Search Terms In Google Analytics you need to Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search

Google Analytics Organic Search

Can Google Analytics track social media?

Yes, Google Analytics can track visitors that come from social media, but it cannot track social media metrics such as likes, shares or views.

Can Google Analytics track Facebook Page?

You can not track Facebook page views & engagements in Google Analytics. Google Analytics tracks users once they reach your site. To track Facebook Page activity use Facebook Insights. To track users clicking on links in your Facebook Page profile or on a post link make sure to append UTM Parameters to all and any links that point to your site.

How Much Does Google Analytics Cost

You don’t need to pay for Google Analytics because Google Analytics has tons of features that you can use for free if you are running small and medium-sized businesses. There are a few more advanced functions tools called Google Analytics 360 that you’ll need to pay $150,000 in USD for one year if you want access to them. 

Comparing Google Analytics (GA) vs Google Analytics 360 (GA360)

Data Freshness:

GA360: updates reports in 4 hours or less

GA: It takes 24 hours or longer.

Maximum Hits:

GA360: 500 million hits per month

GA: 10 million per month

Custom Dimensions:

GA360: 200

GA: 20

Custom Metrics:

GA360: 200

GA: 20

Sample Size:

GA360: 100 million sessions

GA: 500,000 sessions

Maximum Exported Rows of Data

GA360: 3,000,000

GA: 5,000

The free version of Google Analytics is great for small and medium-sized businesses that won’t run into issues with certain limitations and you can get sufficient data

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