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John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

Q: John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.) A) With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.B) With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.C) With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.D) With lower costs-per-click, advertisers using responsive ads can afford…

Continue ReadingJohn’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Q: Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign? A) Ads for Jimmy’s business will be shown to the widest possible audience.B) Common misspellings and synonyms of his keywords will still allow his ads to be shown.C) His ads won’t be shown to users searching for the uncarried brand.D) Jimmy’s ads will appear at a lower rate when users search for the television brand. Correct Answer is C) His ads won’t…

Continue ReadingJimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Q: Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction? A) $2.50B) $4.50C) $2.51D) $5 Correct Answer is C) $2.51

Continue ReadingJim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Q: Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank? A) Control user signals and attributes.B) Reduce the number of words in the ad.C) Create a helpful, relevant landing page for the ad.D) Remove ad extensions. Correct Answer is C) Create a helpful, relevant landing page for the ad.

Continue ReadingJerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Q: Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad? A) All-inclusive family Paris vacationB) Best all-inclusive vacationC) All-inclusive Paris holidayD) All-inclusive vacation Correct Answer is C) All-inclusive Paris holiday

Continue ReadingJennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Q: Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer? A) She can instantly have a social media presence with ads.B) Her ads are likely to appear when a user is visiting a competitor’s website.C) Her ads may appear when a user is likely to be interested in her product.D) Her materials will display at the top in organic search results. Correct Answer is C) Her ads may appear when a user is likely to be interested in her…

Continue ReadingJennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Q: Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? A) Maximize conversionsB) Target return on ad spend (tROAS)C) Maximize clicksD) Target impression share Correct Answer is C) Maximize clicks Explanation: Jasmine can use a number of automated bidding strategies in her campaign to drive as many potential customers to her website as possible within her set budget. The most suitable bidding strategy for her will depend on…

Continue ReadingJasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Q: Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) A) Her ad will only show for “blue saucepans.”B) She can explicitly choose keywords to ignore.C) She doesn’t have to think of all the related saucepan keywords.D) She can easily select the color she wants to focus on.E) She can choose the exact searches her keywords will match. Correct Answer is: C, and D.

Continue ReadingJamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

Q: It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation. A) Device – I am using my tabletB) Intent – I need to book a boat ride.C) Interest – I love historical sites and San Francisco.D) Time – It is 10 a.mE) Location – I am sitting in a train station in London.

Continue ReadingIt is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Q: What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) A) InstrumentationB) DistributionC) ValidationD) Simulation E) Differentiation Correct Answer is C) Validation, and D) Simulation Explanation: Performance Planner is a tool within Google Ads that provides insights and recommendations for optimizing ad campaigns. Here are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns: Forecasting: Performance Planner provides forecasting capabilities that allow you to see estimated future performance for your ad campaigns based on historical data and the changes you make to…

Continue ReadingWhat are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)