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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Q: Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? A) VideoB) SearchC) DisplayD) Shopping Correct Answer is D) Shopping Explanation: Marisol should use a Google Shopping campaign to showcase images of her products, advertise her company's online and local inventory of toys, and drive traffic to both the website and local toy stores. Google Shopping campaigns…

Continue ReadingMarisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

Q: Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters? A) The URL componentB) The headline componentC) The banner componentD) The description component Correct Answer is D) The description component

Continue ReadingMario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Q: Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? A) To analyze demographic performanceB) To review new keyword opportunitiesC) To check for status issuesD) To react to ever-changing external factors Correct Answer is D) To react to ever-changing external factors

Continue ReadingMaria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

Q: Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business? A) His ads will be displayed on related industry websites.B) His website will appear higher in organic ranking.C)His ads will be shown at random, thereby generating new cold leads.D) His ad may appear when people research similar installation options. Correct Answer is D) His ad may appear when people research similar installation options.

Continue ReadingMarco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?

Q: Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business? A) Potential customers will be automatically directed to her business website.B) Ads for her business will appear across a variety of digital and traditional media.C) Her business will have a higher ranking in organic search results.D) Her business will have a competitive presence with similar businesses during searches. Correct Answer is D) Her business will have a competitive presence with similar businesses during searches.

Continue ReadingLisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Q: Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? A) The recommendations are created by higher-level account executives.B) The recommendations only apply to select keywords.C) The recommendations provide general insight from Google.D) The recommendations are tailored to the specific account. Correct Answer is D) The recommendations are tailored to the specific account.

Continue ReadingLeo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Q: Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners? A) Enables her to partner with other similar businesses.B) Allows her to reach to all device types.C) Increases the geographic distribution of her ad.D) Extends her reach to additional sites. Correct Answer is D) Extends her reach to additional sites.

Continue ReadingLaverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Q: Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) A) Size of ad groupB) Advertiser campaign countC) Campaign typeD) Advertiser bidE) Ad relevance Correct Answer is D) Ad relevance, and E) Advertiser bid.

Continue ReadingKaren’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

Q: Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score? A) It will improve by the end of the month.B) It will improve the the end of the day.C) It will gradually improve by the end of the week.D) It will improve upon acceptance. Correct Answer is D) It will improve upon acceptance.

Continue ReadingKaren has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

Q: John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal? A) NetworksB) DevicesC) Ad extensionsD) Ad scheduling Correct Answer is D) Ad scheduling

Continue ReadingJohn’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?