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Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Q: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon? A) Judging ad popularity on social mediaB) Comparing Brian’s sales with ad serving dataC) Key aspects of his accounts, including statistics, settings, and industry trendsD) Testing and reporting on the speed of Brian’s websites Correct Answer is C) Key aspects of his accounts, including statistics, settings, and industry trends

Continue ReadingBrian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Q: Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank? A) Sitelink, location, and call extensionsB) Making the headline bold to potentially improve the eCTR.C) Adding seasonal messaging during the holiday season.D) Incorporating an image to make the ad more enticing. Correct Answer is C) Adding seasonal messaging during the holiday season.

Continue ReadingBrenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Q: Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign? A) Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.B) Bob’s ad will show on searches for television features similar to UltraView1000.C) Bob’s ad will show on searches for UltraView1000 and additional words before and after.D) Bob’s ad will show on searches for televisions that came to market at the…

Continue ReadingBob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Q: Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign? A) Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.B) Bob’s ad will only appear if the search terms contain the exact keyword, “television.”C) Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”D) Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Correct Answer is…

Continue ReadingBob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Q: Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign? A) Bob’s ad will appear if the search terms contain all three of the exact keywords.B) Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.C) Bob’s ad will appear…

Continue ReadingBob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

Q: Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign? A) Users will receive ads when physically near any of Bernadette’s storefronts.B) It will bring Bernadette’s website better page rank.C) Her business will have a competitive presence with similar businesses during searches.D) Ads from Bernadette’s campaign will appear in traditional media with related content. Correct Answer is C) Her business will have a competitive presence with similar businesses during searches.

Continue ReadingBernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Q: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? A) An investment of $9,100 to generate 1,300 conversions and a CPA of $7B) An investment of $8,400 to generate 1,400 conversions and a CPA of $6C) An investment of $9,600 to generate…

Continue ReadingBen is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Q: As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top. A) Ensure the ad meets Google’s editorial guidelines, and press Save Ad.B) Enter the headlines, URL, and description lines you wish to use.C) Choose the + button, and then select Text Ad from the available options.D) In the page menu on the left of the screen, select Ads & Extensions.E) Sign in to the Google Ads account where you wish to make the text ad.

Continue ReadingAs an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Q: Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? A) Allow users to navigate to specific pages directly from an adB) Give potential customers the ability to contact a business via a text messageC) Highlight key information and unique selling points of a businessD) Provide potential customers with the ability to call a business directly from an ad Correct Answer is C) Highlight key information and unique selling points of a business

Continue ReadingAsam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Q: Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? A) ShoppingB) SearchC) DisplayD) Video Correct Answer is B) Search

Continue ReadingPeggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?