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Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top)

Q: Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top) A)Customize your creatives with special offers or incentives that are specific to this audience.B) Translate the list into an audience list and make it available for targeting.C) Upload the list to Google Ads.D) Segment a customer list, based on a desired marketing action.

Continue ReadingOrganize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top)

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Q: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? A) An investment of $21,000 to generate 1,400 conversions and a CPA of $15B) An investment of $40,000 to generate 2,000 conversions and a CPA…

Continue ReadingMolly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?

Q: Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed? A) Users may be misspelling his keywords.B) His bid for the ad is too low.C) He has too much information listed in his ad extensions.D) He hasn’t supplied a link for the ad. Correct Answer is B) His bid for the ad is too low. Explanation: There can be several reasons why Michael's ad isn't being shown as frequently as he'd like, even though he built…

Continue ReadingMichael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Q: Match these Search Audience solutions with the benefits they can bring to your campaigns. A) Customer Match – To upload your own data into Google Ads and reach custom segments across devicesB) In-Market Audiences – To drive consideration among people who are actively researching the products or services you offerC) Detailed Demographics – To reach people based on the likelihood of their marital status, education, parenting stage, and homeownershipD) Remarketing Lists for Search Ads – To help reach people who have engaged with your website or YouTube channel in the past Explanation: Here are the Search Audience solutions and the benefits they can…

Continue ReadingMatch these Search Audience solutions with the benefits they can bring to your campaigns.

Match each ad extension with the benefit it brings to a user’s ad experience.

Q: Match each ad extension with the benefit it brings to a user’s ad experience. A) Sitelink extensions – Directing users to specific pages of a websiteB) Callout extensions – Highlighting value-adding attributes of the business, products, or services to usersC) Call extensions – Allowing mobile users to directly call a businessD)  Structured snippet extensions – Describing features of a specific product or range of products or services offered by the business before users click on the ad Explanation: Ad extensions are a valuable tool for advertisers to improve their ad performance and provide more relevant information to users. By adding extensions to your ads, you…

Continue ReadingMatch each ad extension with the benefit it brings to a user’s ad experience.

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Q: Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know? A) Headline, Descriptor, ImageB) Headline, URL, DescriptionC) Beacon, Tag, ConversionD) Tagline, AMP, Characters Correct Answer is B) Headline, URL, Description

Continue ReadingMary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Q: Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads? A) Social, Display, Video, Shopping, and AppB) Search, Display, Video, Shopping, and AppC) Search, Display, Video, App, and AccessD) Search, Display, TV, Shopping, and App Correct Answer is B) Search, Display, Video, Shopping, and App

Continue ReadingMary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Q: Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.) A) Device typeB) LocationC) Budget typeD) Web browserE) Budget Correct Answer is A) Device type, and B) Location.

Continue ReadingMarta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Q: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? A) Target impression shareB) Maximize clicksC) Target cost-per-acquisition (tCPA)D) Target return on ad spend (Target ROAS) Correct Answer is B) Maximize clicks

Continue ReadingMarta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?