Q: Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean? A) The campaign is performing better than 75% of all search campaigns.B) The campaign needs a 75% improvement to be fully optimized.C) The campaign could improve up to 25% by following the listed recommendations.D) The campaign is performing 25% under budget. Correct Answer is C) The campaign could improve up to 25% by following the listed recommendations. Theo is looking to improve his Google Search Ads…

Q: Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience? A) Getting suggestions on the best automated bid strategies for her campaignsB) Delivering a customized message to the right user at the correct bidC) Receiving automatically-generated keyword and ad content suggestionsD) Learning granular insights regarding her search network performance Correct Answer is B) Delivering a customized message to the right user at the correct bid. Explanation: Tara might obtain several direct benefits by using Search Audiences to reach her most valuable customers: Increased Conversion Rates: By targeting her most valuable…

Q: Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.) A) By creating a new ad group for the sale.B) By setting campaign start/end dates.C) By adding coupon alerts to people nearby the store.D) By choosing “leads” as the campaign goal. Correct Answer is A, and B. Explanation: Swee Yin can tailor her Google Search campaign to promote her company's biannual sale…

Q: Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what? A) Make use of the expanded daily update frequencyB) Apply recommendations across multiple layers of his advertising strategyC) Receive information on general trendsD) Stay focused on certain keywords Correct Answer is B) Remarketing audience.

Q: Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? A) Target cost-per-acquisition (tCPA)B) Target impression shareC) Maximize clicksD) Target return on ad spend (tROAS) Correct Answer is B) Target impression share.

Q: Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? A) The advertiser will receive more bids in the auction.B) The higher expected click-through rate will lead to a higher Ad Rank.C) The ad will lead to a higher cost-per-click for the advertiser.D) The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. Correct Answer is B) The higher expected click-through rate will lead to a higher Ad Rank. Explanation: When an ad receives many clicks, it is likely to have a positive effect on the…

Q: Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads? A) By attracting users with creative assets.B) By providing users with relevant information up-front.C) By presenting users with catalog options for a product.D) By dynamically using negative keywords, based on a user’s website content. Correct Answer is B) By providing users with relevant information up-front.

Q: Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.) A) AutomobileB) CarC) TravelD) RoadE) Bicycle Correct Answer is : A, and B.

Q: Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions? A) Use ad extensions only when advertising the service industry.B) Use at least three extensions in each campaign or ad group.C) Use at least five extensions and add only to ad groups.D) Use no more than two extensions per campaign or ad group. Correct Answer is B) Use at least three extensions in each campaign or ad group.

Q: Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) A) Machine learning helps automatically find new keywords.B) Destination URLs are automatically kept up-to-date.C) Dynamic Search Ads require no initial user configuration.D) The user interface for Dynamic Search Ads excludes all manual controls.E) Dynamic Search Ads don’t have to undergo the bidding process. Correct Answer is: A, and B.