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Machine learning helps automatically find new keywords. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

Q: Machine learning helps automatically find new keywords. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience? A) Social media campaigns, which showcase her products to users while they browse their favorite social media platforms.B) Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.C) App campaigns,…

Continue ReadingMachine learning helps automatically find new keywords. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

Q: Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad? A) Up to 15 headlinesB) Up to 25 headlinesC) Up to 5 headlinesD) Up to 50 headlines Correct Answer is A) Up to 15 headlines

Continue ReadingSamira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Q: Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position? A) Improve the ad’s quality score.B) Increase the number of ad groups.C) Decrease the number of ad groups.D) Match the bid to an industry benchmark. Correct Answer is A) Improve the ad’s quality score. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can…

Continue ReadingRina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Q: Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? A) Getting more customers to learn about his products.B) E-mail sign-ups from people interested in a healthy lifestyle.C) More online sales through Reggie’s online store.D) More followers on the store’s social media presence. Correct Answer is A) Getting more customers to learn about his products.

Continue ReadingReggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Q: Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) A) Performance Planner leverages machine learning for forecasting.B) Performance Planner forecasting is powered by billions of Google searches conducted each week.C) Performance Planner is free to use with any merchant-hosted storefront.D)Performance Planner integrates with other budgeting software, such as QuickBooks. Correct Answer is A and B. Explanation: Performance Planner is a tool in Google…

Continue ReadingRebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Rashid is looking for a way to raise awareness of his brand and build campaigns focused on branded terms, but he doesn’t have much time to devote to daily bid management. Fortunately, AI-powered tools can help him achieve his goals without having to spend hours managing bids. With the help of AI-powered tools, Rashid can automate the process of bid management and focus on other important tasks. He can also use these tools to monitor trends and adjust bids in real-time so that he can optimize his campaigns for maximum ROI. Q: Rashid wants to raise awareness of his brand…

Continue ReadingRashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Q: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign? A) Maximize clicksB) Target return on ad spend (tROAS)C) Enhanced cost-per-click (eCPC)D) Target impression share Correct Answer is A) Maximize clicks

Continue ReadingPriya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Q: Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal? A) Increase e-mail list sign-ups from potential customers.B) Promote videos that speak to the business mission.C) Encourage customers to purchase electric cars.D) Have more people view his website. Correct Answer is A) Increase e-mail list sign-ups from potential customers.

Continue ReadingPete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Q: Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? A) If you don’t bid efficiently, you could miss valuable conversions.B) User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.C) The appropriate bid can often be a static target that’s challenging to reach.D) The customer journey has become more complex and therefore bids should be based on general user behavior. Correct Answer is A) If you don’t bid efficiently, you could miss valuable conversions. Why does automating your bid vs. using manual bidding…

Continue ReadingWhy does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Q: While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? A) Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual biddingB) Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auctionC) Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct taskD) Because users intent and their likelihood to complete valuable…

Continue ReadingWhile managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?