Q: Which user type would the Google Ads system closely match as an Affinity audience? A) Someone who has demonstrated a qualified interest in moviesB) An individual who is interested in purchasing a carC) A parent who is caring for their toddlerD) A student who is looking for loan advice Correct Answer is A) Someone who has demonstrated a qualified interest in movies Explanation: An Affinity audience in Google Ads refers to a group of users who have a strong interest in a specific type of content or activity. The Google Ads system uses machine learning algorithms to analyze user…

Q: Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) A) Employment statusB) E-mail addressC) Highest level of educationD) Mailing addressD) Age Correct Answer is B) E-mail address, and D) Mailing address.

Q: Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? A) Customer MatchB) Similar Audiences for SearchC) Affinity AudiencesD) In-Market Audiences Correct Answer is B) Similar Audiences for Search. Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Explanation: One of the challenges that businesses face when using search advertising is finding new customers who are likely to be interested in their products or services. Fortunately, search audience solutions can help businesses to target their…

For an ad to be served to a user, there are several factors that need to be taken into consideration. This includes targeting criteria, budget, and timing. Additionally, the quality of the ad itself is also important as it needs to be relevant and engaging for the user. Finally, the platforms on which ads are served also play a role in how successful an ad campaign can be. All these factors come together to determine whether or not an ad will be served to a user. Q: Which is required for an ad to be served to a user? A)…

Q: Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels? A) Landing pagesB) Page feedsC) CategoriesD) URL filtering Correct Answer is B) Page feeds. Explanation: Dynamic Search Ads (DSAs) in Google Ads allow advertisers to automatically generate ads based on the content of their website. The option that allows an advertiser to group web pages under custom labels is called "Category targeting." With Category targeting, you can group your website pages into custom categories and target specific categories with different ads. This allows you to create a more tailored ad experience for your target…

Q: When visibility is the campaign goal, which bidding strategy should an advertiser choose? A)  Maximize clicksB) Target impression shareC) Maximize ConversionsD) Enhanced cost-per-click (eCPC) Correct Answer is B) Target impression share.

Q: When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.) The correct order of audience lists is A) Reached the checkout page but did not complete the purchase.B) Added an item to the shopping basket but then abandoned it.C) Visited the website in the past 7 days but did not convert.D) Visited the website in the past 28 days but did not convert.

Q: When creating an ad, how does Greg know what it will look like to his potential customers? A) Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.B) As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.C) Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.D) Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview…

Q: When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? A) The landing pageB) The descriptionC) The analyticsD) The site tag Correct Answer is B) The description.

Q: What’s the primary benefit of using structured snippet extensions in your ads? A) Lets you quickly display information about your promotions without having to update every adB) Gives users specific information about what you’re offering, before they visit your website.C) Allows potential customers to navigate to specific pages of your website directly from the ad.D) Lets you show your business address, phone number, and a map marker alongside your ad text. Correct Answer is B) Gives users specific information about what you’re offering, before they visit your website.