Q: What’s the maximum number of ad extensions that can show for a particular query or device at any given time? A) 1B) 4C) 3D) 2 Correct Answer is B) 4.
Q: What two ad extension types can also be served as automated ad extensions? (Choose two.) A) Promotion extensionB) Location extensionC) Sitelink extensionD) Callout extensionE) Call extension Correct Answer is C) Sitelink extension, and D) Callout extension.
Q: What Search Network text ad component provides up to three fields of 30 characters each? A) The conversion componentB) The website URL componentC) The headline componentD) The description component Correct Answer is C) The headline component.
Q: What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign? A) 10,000 usersB) 100 usersC) 1,000 usersD) 500 users Correct Answer is C) 1,000 users. Explanation: Google does not have a specific minimum number of users required for a remarketing list to be used with a Remarketing List for Search Ads (RLSA) campaign. However, it's recommended to have a sufficient number of users on the list in order to achieve a meaningful reach and impact with the RLSA campaign. The exact number of users required will…
Q: What is one way that Performance Planner helps businesses increase sales? A) By relying on customer feedback for optimal ad placementB) By choosing ad types that your target demographic finds most appealingC) By maximizing the number of conversions for a spend scenarioD) By providing a discount on all ads after purchasing a license Correct Answer is C) Expand keyword or negative keyword lists. What is one way that Performance Planner helps businesses increase sales? Explanation: Performance Planner is a powerful tool in Google Ads that helps businesses to forecast and optimize their advertising performance. The tool uses machine learning…
Q: What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? A) Google Ads are updated automaticallyB) A / B testingC) Auctions fluctuate all the timeD) Click-through rate averages require planning Correct Answer is C) Auctions fluctuate all the time.
Q: What is a valid recommendation that the Performance Planner can provide? A) Add a themed group of negative keywordsB) Apply specific bid adjustments to device and location targetingC) Set a specific target CPA (cost-per-acquisition)D) Create alternative versions of best performing ad variations Correct Answer is C) Set a specific target CPA (cost-per-acquisition).
Q: What does layering an Affinity audience with a broad keyword targeting campaign help you do? A) Find new customers that share the behaviors and characteristics of your marketing audience segmentsB) Reach people based on specific demographics such as marital and education statusC) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)D) Reach people who have been identified as being in the mindset to buy Correct Answer is C) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s). Explanation: Layering…
Q: What does adding callout extensions to your Google Search ads enable you to do? A) Gives you the option of driving traffic to your website or to the app store from a single text ad.B) Extend ads with a phone number, allowing mobile users to directly call your business.C) Highlight information about value-adding attributes of your business, products, or services.D) Direct users to specific pages of your website. Correct Answer is C) Highlight information about value-adding attributes of your business, products, or services.
Q: You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives? A) Cloning the ad multiple times.B) Decreasing the bid for the ad.C) Adding more specifics to the ad.D) Tweaking the speed of your website. Correct Answer is C) Adding more specifics to the ad.