Q: What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
A) 10,000 users
B) 100 users
C) 1,000 users
D) 500 users
Correct Answer is C) 1,000 users.
Explanation:
Google does not have a specific minimum number of users required for a remarketing list to be used with a Remarketing List for Search Ads (RLSA) campaign. However, it’s recommended to have a sufficient number of users on the list in order to achieve a meaningful reach and impact with the RLSA campaign. The exact number of users required will vary depending on various factors, such as the size of the target audience and the specific goals of the campaign.
Quality of the users on the remarketing list is just as important as the quantity. The users on the list should be engaged and have previously shown interest in the products or services being advertised. This will help ensure that the RLSA campaign is targeted to the right audience and has a higher chance of success.
Overall, the best approach is to start with a modest-sized remarketing list and continuously monitor and optimize the campaign based on its performance. This will help you refine your target audience, improve the relevance of your ads, and ultimately drive better results for your RLSA campaign.