Q: You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results? A) Increase the size of your remarketing lists by decreasing the size of your Similar Audiences listsB) Use Similar Audiences to re-connect with past visitors to your siteC) Use Similar Audiences to find new visitors for your siteD) Removing Similar Audiences from Remarketing campaigns Correct Answer is C) Use Similar Audiences to find new visitors for your site. You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those…

Q: You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option? A) Google Ads offers separate auctions for low budgets.B) Google Ads allows you to cap the number of ads you pay for, based on your business.C) Google Ads guarantees phone calls to your business.D) Google Ads gives you control over your budget. Correct Answer is D) Google Ads gives you control over your budget.

Q: You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? A) Modifying the ad’s landing page to load faster.B) Increasing the trustworthiness of the website.C) Reducing the bid rate on the ad.D) Changing the call-to-action message of the ad. Correct Answer is D) Changing the call-to-action message of the ad.

Q: You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? A) Having a clear and simple landing page.B) Creating ads likely to get clicks.C) Creating ads that pertain to the keywords.D) Raising the bid amount. Correct Answer is D) Raising the bid amount. Explanation: One change that could have a least-positive impact on an ad's perceived quality is reducing the relevance of the ad copy to the target audience. Google's ad auction process prioritizes ads with high perceived quality, which includes relevance…

Q: Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? A) The location of your business.B) The phone number of your business.C) The promotion behind your advertisement.D) The URL displaying your website address. Correct Answer is D) The URL displaying your website address.

Q: Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) A) Company sales figuresB) User generated scenariosC) Account executivesD) Industry data Correct Answer is D) Industry data Explanation: Google's optimization score for Search Ads is calculated using several data sources, including: Account structure: The algorithm looks at the structure of your Google Ads account, including the organization…

Q: Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? A) With Google Ads, you always pay using cost-per-reach, predetermined by your budget.B) Your ads will be placed on all search engines.C) Machine models automatically determine your advertising budgetD) You can set your own budget and can change it at any time. Correct Answer is D) You can set your own budget and can change it at any time. Explanation: Google Ads is a great advertising platform for a company that provides home-maintenance…

Q: Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) A) Device typesB) Delivery timesC) Default bid amountD) Keyword list Correct Answer is C) Default bid amount, and D) Keyword list. Explanation: In order to create a successful Google Search Ad group, Vince's Veggies will need to do the following two things: Keyword research: Vince's Veggies will need to conduct keyword research to determine the…

Q: You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? A) Increasing the bid amount of the ad.B) Removing an extension from the ad.C) Determining the location of users.D) Improving the navigability of the landing page. Correct Answer is D)  Improving the navigability of the landing page.

Q: You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) A) Posting transparency statements on the website.B) Changing the ad’s call-to-action statement.C) Rewriting the landing page for clarity.D) Selecting distinct geographic areas. Correct Answer is D) All the above Explanation: Here are some steps you can follow to increase the relevance of a Google Search Ad and make it more meaningful to potential customers: Conduct keyword research: Start by researching keywords that potential customers…