Q: Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
A) Maximize conversions
B) Target return on ad spend (tROAS)
C) Maximize clicks
D) Target impression share
Correct Answer is C) Maximize clicks
Explanation:
Jasmine can use a number of automated bidding strategies in her campaign to drive as many potential customers to her website as possible within her set budget. The most suitable bidding strategy for her will depend on her marketing goals and the nature of her business. Some of the popular automated bidding strategies that she can consider are:
- Target CPA (Cost Per Acquisition): With this strategy, Jasmine sets a target cost per acquisition (CPA) and Google Ads will automatically adjust her bids to try to meet that target. This strategy is ideal if Jasmine’s primary goal is to generate conversions (such as sales) at a specific cost per acquisition.
- Maximize Conversions: With this strategy, Jasmine sets a budget and Google Ads will automatically adjust her bids to try to maximize the number of conversions she gets from her budget. This strategy is ideal if Jasmine’s primary goal is to generate as many conversions as possible.
- Target ROAS (Return on Ad Spend): With this strategy, Jasmine sets a target return on ad spend (ROAS) and Google Ads will automatically adjust her bids to try to meet that target. This strategy is ideal if Jasmine’s primary goal is to generate a specific return on investment from her advertising spend.
Jasmine should monitor the performance of her campaigns regularly and adjust her bidding strategy if necessary to ensure that she is meeting her marketing goals within her set budget. Additionally, she should also regularly review and optimize other elements of her campaigns, such as ad copy, targeting, and landing pages, to maximize their impact and performance.