Q: Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
A) Ads for Jimmy’s business will be shown to the widest possible audience.
B) Common misspellings and synonyms of his keywords will still allow his ads to be shown.
C) His ads won’t be shown to users searching for the uncarried brand.
D) Jimmy’s ads will appear at a lower rate when users search for the television brand.
Correct Answer is C) His ads won’t be shown to users searching for the uncarried brand.
Explanation:
A negative keyword in a pay-per-click advertising campaign helps to exclude specific search terms that are not relevant to your business. In Jimmy’s case, by adding a negative keyword for a brand he does not carry, he can prevent his ads from being shown to people searching for that specific brand.
By using negative keywords, Jimmy can focus his advertising spend on the most relevant search terms and reach potential customers who are more likely to be interested in his products. This can lead to higher quality traffic to his website, improved click-through rates, and increased conversions.
Negative keywords help to eliminate wasted spend on irrelevant clicks, reducing the cost of his advertising campaign while also increasing its effectiveness. By using negative keywords, Jimmy can optimize his advertising campaign and ensure that he’s only paying for clicks from potential customers who are interested in the products he sells.