What Criteria cannot be Used to Create a Custom Segment?

Q: What Criteria cannot be Used to Create a Custom Segment?

A) Sequences of user actions
B) Ad type
C) Metrics
D) Dimensions

Correct Answer is B) Ad type

What Criteria cannot be Used to Create a Custom Segment?

Explanation:

Google Analytics allows users to create custom segments to better understand the behavior of their website visitors. Custom segments are subsets of website traffic that meet specific criteria, such as users who have made a purchase, users who have spent a certain amount of time on the site, or users who have visited a specific page.

While there are many criteria that can be used to create a custom segment, there are also some criteria that cannot be used. In this article, we will discuss what criteria cannot be used to create a custom segment in Google Analytics.

What are Custom Segments?

Custom segments are subsets of website traffic that meet specific criteria. They are used to analyze the behavior of different groups of website visitors and gain insights into their actions on the site. Custom segments can be created based on a variety of criteria, including:

1. Demographic information, such as age, gender, and location
2. Traffic source, such as organic search, paid search, or social media
3. User behavior, such as pages visited, time on site, or events triggered
4. Conversions, such as completed goals or transactions

What Criteria Cannot be Used to Create a Custom Segment?

While there are many criteria that can be used to create a custom segment, there are some criteria that cannot be used. These include:

1. AdWords cost data: AdWords cost data cannot be used to create a custom segment. This is because AdWords cost data is not available at the hit level, which is the level at which Google Analytics segments are created.
2. User ID: User ID cannot be used to create a custom segment. This is because user ID is a unique identifier assigned to each user, and it is not available at the hit level. User ID can be used for cross-device tracking and for linking data across different devices and sessions, but it cannot be used to create custom segments.
3. Real-time data: Real-time data cannot be used to create a custom segment. This is because real-time data is not available for historical analysis. Real-time data is used for monitoring website traffic as it happens, but it cannot be used to create custom segments that analyze past behavior.
4. Custom dimensions and metrics: Custom dimensions and metrics cannot be used to create a custom segment. This is because custom dimensions and metrics are user-defined and can vary from website to website. They cannot be used as criteria for creating a standard custom segment.
5. Sampling: Sampling cannot be used to create a custom segment. Sampling is used to analyze large data sets by selecting a subset of data to analyze. Custom segments are created based on the entire data set, not a subset.

Conclusion

Google Analytics allows users to create custom segments to better understand the behavior of their website visitors. Custom segments are subsets of website traffic that meet specific criteria, such as users who have made a purchase, users who have spent a certain amount of time on the site, or users who have visited a specific page.

While there are many criteria that can be used to create a custom segment, there are also some criteria that cannot be used. AdWords cost data, user ID, real-time data, custom dimensions and metrics, and sampling cannot be used to create a custom segment. Understanding these limitations can help website owners create effective custom segments that provide actionable insights into their website visitors‘ behavior.

Learn more here: https://support.google.com/analytics/answer/3124493