Q: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? A) Square bracketsB) ItalicsC) ApostrophesD) Quotation marks Correct Answer is D) Quotation marks Explanation: When fine-tuning paid search ads, you can change a broad-match keyword to a phrase-match keyword by adding quotation marks around the keyword. In Google Ads, phrase match is represented by the symbol "". So, for example, if you have a broad-match keyword "red shoes", you would change it to a phrase-match keyword by adding quotation marks like this: "red shoes". This tells Google Ads to match the keyword…

Q: When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? A) Use all the usual keywords from your website in your advertising accountB) Use a tool to harvest the keywords your competitors are usingC) Use the Google Keyword research tool or Bing Keyword research toolD) Ask your audience what they search for when looking for similar products Correct Answer is C) Use the Google Keyword research tool or Bing Keyword research tool Explanation: When designing mobile advertising campaigns, it is important to identify the right keywords to target in order to reach your…

Q: Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. A) affordable | customer needs | legalB) exciting | customers needs | currencyC) affordable | supply chain | languageD) accessible | supply chain | legal Correct Answer is D) accessible | supply chain | legal Explanation: When advertising internationally, you should make your business "local" to the new market, consider the "culture" and any possible "regulatory" implications. It's important to understand the local culture, values, and language when advertising internationally to ensure that your message…

Q: What makes the data cycle useful? A) It presents collected data in a visually appealing wayB) It provides information about what users like about your websiteC) It helps you evaluate your competitionD) It helps you make the most of the data collected from marketing activities Correct Answer is D) It helps you make the most of the data collected from marketing activities

Q: Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business? A) He can modernise his company logoB) More insights into customers’ online behaviourC) Less need for customer conversationsD) It’s easier to communicate with customers E) He can target ads at local customers F) He’d be more visible to customers Correct Answer is : B, D, E and F Explanation: How could going digital benefit his business In today's digital age, it has become increasingly important for businesses to establish an online presence to…

Q: How Can Your Business Benefit From Video Without Making One Yourself? A) Interacting with other people’s videosB) Sharing other people’s videosC) Advertising on other people’s videosD) Commenting on other people’s videos Correct Answer is C) Advertising on other people’s videos

Q: Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? A) Link to them first, regardless of whether they have anything interesting on their siteB) Ensure your staff link back to your siteC) Write some great content they will find usefulD) Pay people to link back to your site Correct Answer is C) Write some great content they will find useful Explanation: Backlinks are a crucial aspect of search engine optimization (SEO), as they signal to search engines that other websites consider your…

Q: When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework? A) The sharing stage, when customers share images and feedback on your productsB) The action stage, the moment when customers commit and purchase your productC) The finance stage, when customers think about their budgetsD) The consideration phase, when customers start to research potential products to buy Correct Answer is D) The consideration phase, when customers start to research potential products to buy Explanation: The "Think" stage in the "See, Think, Do, Care" framework represents the stage…