Q: When is the Sprint backlog created? A) Prior to the Sprint Planning meeting.B) During the Sprint.C) At the beginning of the project.D) During the Sprint Planning meeting. Correct Answer is D) During the Sprint Planning meeting.
Q: Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? A) Engaging & InvitingB) Fun & InvitingC) Serious & HonestD) Stern & Serious Correct Answer is A) Engaging & Inviting Explanation: When using social media for business purposes, it's important to adopt a professional and approachable tone of voice. This means being friendly, engaging, and relatable, while also avoiding overly sales-y or promotional language. The goal is to create a connection with your audience and build a relationship…
Q: To improve your website’s SEO performance, when should you consider updating your SEO plan? A) When you employ new staffB) When you add a new service or productC) When you have a sale or promotionD) When you write a new blog post Correct Answer is B) When you add a new service or product
Q: Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? A) Text heavyB) Full of relevant informationC) Visually engagingD) Optimised for different devices Correct Answer is D) Optimised for different devices Explanation: Mobile advertising can be an effective tool for marketers, but if the website it leads to is not optimized for mobile devices, it could undo all the good work that has been done. A website that is not optimized for mobile devices can lead to a poor user experience, with slow load times, difficult navigation, and…
Digital marketing is no longer just about selling products and services to a global audience. It has become an essential tool for local businesses to reach their target audience and grow their customer base in a cost-effective way. With the right digital marketing strategies, local businesses can use digital channels such as social media, search engine optimization (SEO), email campaigns, and online advertising to reach potential customers in their area. This helps them build brand awareness and loyalty while also driving sales. Furthermore, digital marketing can be used to better understand the interests and preferences of local customers so that…
Q: Which of the following is not a function of e-commerce A) WarehousingB) AdvertisingC) MarketingD) None of the above Correct Answer is D) None of the above which of the following is not a function of e-commerce Explanation: What is E-commerce E-commerce, short for electronic commerce, refers to the buying and selling of products or services over the internet. E-commerce enables businesses to reach a wider audience and customers to shop and purchase products or services online, without having to visit physical stores or make phone calls. E-commerce includes a variety of online transactions, such as B2C (business-to-consumer) transactions, where…
Q: When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A) To advertise internationally more easilyB) To increase your budget to get more trafficC) To understand what is working and what is notD) To see personal data about the person who bought from you Correct Answer is C) To understand what is working and what is not
Q: Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. A) Decrease the chance ofB) Increase the chance ofC) SecureD) Prevent Correct Answer is D) Prevent
Q: When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? A) Overuse hashtagsB) Follow all of your competitors’ followersC) Pay for followersD) Paid advertising Correct Answer is D) Paid advertising In today's digital age, social media has become a powerful tool for businesses to promote their brand and connect with customers. With millions of active users on platforms like Facebook, Instagram, and Twitter, social media offers a vast audience that businesses can tap into to increase their visibility and drive engagement. However, building a social media…
Q: When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? A) % of people who were sent the email against the total number of conversions madeB) % of people who clicked on a link in the email out of the total recipientsC) % of people that opened the email out of the total recipientsD) % of people that made a purchase after receiving the email Correct Answer is B) % of people who clicked on a link in the email out of the total recipients Explanation: Click Through Rate (CTR) is…