Q: What does responsive design mean? A) Your website will respond to clicks fasterB) Your customers can provide feedback on the design of your siteC) Your website will adapt to suit whichever device it is being viewed onD) Your visitors can manually adjust the size of your website Correct Answer is C) Your website will adapt to suit whichever device it is being viewed on Explanation: Responsive design is an approach to website design that enables a website to adjust its layout and content to suit the device on which it is being viewed. With the proliferation of mobile devices…

Q: Search engine marketing can also be called what? A) One-click advertisingB) Search box marketingC) Organic advertisingD) Pay-per-click advertising Correct Answer is D) Pay-per-click advertising Explanation: Search engine marketing can also be called what? Search engine marketing (SEM) is a type of online marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs). SEM includes a variety of strategies and techniques aimed at improving website traffic and conversions through paid search advertising, search engine optimization (SEO), and other tactics. Search engine marketing can also be called by different names or related terms, depending on the context and the…

Q: Google Search Console “Crawl” reports let you monitor…? A) What information Google records about your siteB) How people interacts with your websiteC) If Google can view your web pagesD) If potential customers can access your web pages Correct Answer is C) If Google can view your web pages Explanation: Google Search Console's "Crawl" reports let you monitor how Google's web crawlers are interacting with your website. The Crawl reports provide insights into how Google is discovering and indexing your pages, and can help you identify and resolve any technical issues that may be impacting your website's visibility in search…

Q: Which form of targeting would you use to display ads to people who have previously visited your website? A) RetargetingB) ReadvertisingC) ReacquiringD) Search advertising Correct Answer is A) Retargeting Explanation: To display ads to people who have previously visited your website, you can use retargeting. Retargeting is a form of targeted advertising that uses cookies or pixels to show ads to people who have previously interacted with your website or brand. When someone visits your website, a cookie or pixel is placed on their device. This information is then used to display ads to the person as they browse…

Q: When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following? A) Run advertising in other countries around the worldB) Build better social media profilesC) Find insights that can help you identify where to make improvementsD) Bid higher within your SEM advertising account Correct Answer is C) Find insights that can help you identify where to make improvements

Q: When trying to increase the product sales on your website, one way to achieve this is to_________? A) Include a pop up on your website that they have to action before continuingB) Provide the customer with relevant suggested purchasesC) Show them remarketing ads with a variety of productsD) Send multiple follow up emails once a purchase has been made Correct Answer is B) Provide the customer with relevant suggested purchases Explanation: When trying to increase the product sales on your website, one way to achieve this is to improve the product page. Some strategies to improve the product page…

Q: When planning your website, what is one of the key things you should consider? A) What your customers want to see on the siteB) How customers will interact with the siteC) What you want your customers to do on the siteD) The order your products will appear on the site Correct Answer is C) What you want your customers to do on the site

Q: When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… A) Perform better on social mediaB) See more traffic than short tail keywordsC) Find more opportunitiesD) Outrank lots of larger, more established companies Correct Answer is C) Find more opportunities When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… Explanation: Search engine optimization (SEO) is the process of improving a website's visibility…

Q: When looking to expand your business internationally on social media, what should you do first? A) Use popular phrases and memes for that areaB) Treat all social media channels the sameC) Analyse platforms popular in that areaD) Not advertise at all, as other countries don’t like social advertising Correct Answer is C) Analyse platforms popular in that area

Q: Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. A) PromoteB) HideC) HighlightD) Prioritise Correct Answer is D) Prioritise Explanation: "prioritize" your business in the search results page if the user is near your location. Search engines use various signals to determine the relevance and popularity of a website for a given search query, and one of these signals is the user's location. If the search engine can determine that the user is near your location, it may prioritize…