Q: Which of the following is NOT a type of influencer? A) CelebrityB) LocalC) AttorneyD) Content creator Correct Answer is C) Attorney Explanation: Influencer marketing has become a popular advertising strategy for businesses to reach new audiences and promote their products or services. Influencers are individuals who have a large following on social media and can influence the behavior of their followers based on their opinions, expertise, and trustworthiness. The influencer marketing industry has grown significantly over the past few years, and there are now various types of influencers that businesses can partner with. Here are some of the most…

Q: Which departments should be involved in creating content? A) All customer-facing departmentsB) Just marketing and salesC) All departmentsD) Just marketing Correct Answer is C) All departments Explanation: Creating content is a crucial aspect of any successful marketing strategy. When it comes to creating content, it's essential to have the right people involved in the process. While the marketing department may be the most obvious choice to lead content creation, involving other departments can bring in new perspectives and ideas. Here are some departments that should be involved in creating content: Marketing department: The marketing department is typically responsible for…

Q: What occurs during the attract stage of the inbound methodology? A) You collect information about the individual you’re working with.B) You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.C) You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.D) You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. Correct Answer is C) You focus on bringing prospects and customers to your social pages or website through relevant…

Q: What is the definition of an email marketing strategy? A) A strategy around sending transactional email for your business.B) A strategy for sending all types of email for your business, including sales emails and administrative emails.C) A separate strategy outside of your inbound efforts that involves sending email.D) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. Correct Answer is D) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email…

Q: What is NOT an example of a social media crisis? A) A hack into a Twitter account for a major brandB) A celebrity posting an update that sparks outrageC) Employees going rogue on social mediaD) These are all examples of a social media crisis. Correct Answer is D) These are all examples of a social media crisis. Explanation: A social media crisis is a situation where a brand or individual experiences negative public attention or damage to their reputation due to something they have posted or done on social media. An example of something that is NOT a social…

A trigger event is an event or action that triggers a specific reaction or response. It can be used to initiate a process, prompt an action, or set off a chain of events. Trigger events can be anything from natural disasters to economic downturns to political changes. They are often unpredictable and can have significant consequences for businesses and individuals. By understanding what trigger events are, businesses can prepare for them and plan accordingly in order to minimize the impact of such events on their operations and finances. Q: What is a trigger event? A) An event that indicates a…