Q: Which form of targeting would you use to display ads to people who have previously visited your website?
A) Retargeting
B) Readvertising
C) Reacquiring
D) Search advertising
Correct Answer is A) Retargeting
Explanation:
To display ads to people who have previously visited your website, you can use retargeting. Retargeting is a form of targeted advertising that uses cookies or pixels to show ads to people who have previously interacted with your website or brand.
When someone visits your website, a cookie or pixel is placed on their device. This information is then used to display ads to the person as they browse other websites, reminding them of your brand and encouraging them to come back to your website.
Retargeting is a powerful way to reach potential customers who have already shown an interest in your brand, and can be an effective tool for driving conversions and sales. You can set up retargeting campaigns on platforms like Google Ads, Facebook Ads, and Twitter Ads, among others.