Q: How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?
A) Published
B) Earned
C) Owned
D) Paid
Correct Answer is A) Published
Explanation:
The content distribution channel you’re referring to is typically known as Influencer Marketing. Influencer marketing involves partnering with individuals who have a significant following on social media, and leveraging their platform to reach a larger audience and promote a brand’s products or services. Outreach marketing is a type of influencer marketing that focuses on building relationships with potential influencers, bloggers, journalists, and other key individuals in order to promote a brand’s content and reach a wider audience. These two marketing strategies work together to increase a brand’s reach by leveraging the influence and visibility of trusted individuals in a given community or industry.