Q: How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

A) Published
B) Earned
C) Owned
D) Paid

Correct Answer is A) Published


The content distribution channel you’re referring to is typically known as Influencer Marketing. Influencer marketing involves partnering with individuals who have a significant following on social media, and leveraging their platform to reach a larger audience and promote a brand’s products or services. Outreach marketing is a type of influencer marketing that focuses on building relationships with potential influencers, bloggers, journalists, and other key individuals in order to promote a brand’s content and reach a wider audience. These two marketing strategies work together to increase a brand’s reach by leveraging the influence and visibility of trusted individuals in a given community or industry.

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