Q: When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

A) Use all the usual keywords from your website in your advertising account
B) Use a tool to harvest the keywords your competitors are using
C) Use the Google Keyword research tool or Bing Keyword research tool
D) Ask your audience what they search for when looking for similar products

Correct Answer is C) Use the Google Keyword research tool or Bing Keyword research tool

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