Q: When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

A) Use all the usual keywords from your website in your advertising account
B) Use a tool to harvest the keywords your competitors are using
C) Use the Google Keyword research tool or Bing Keyword research tool
D) Ask your audience what they search for when looking for similar products

Correct Answer is C) Use the Google Keyword research tool or Bing Keyword research tool


When designing mobile advertising campaigns, it is important to identify the right keywords to target in order to reach your target audience effectively. A best practice for identifying these keywords is to conduct keyword research.

Keyword research involves identifying the keywords that are relevant to your business, products, or services, and that your target audience is likely to use when searching for these items on their mobile devices. There are a number of free and paid tools available for keyword research, including Google Keyword Planner, SEMrush, and Moz Keyword Explorer.

Once you have identified a list of potential keywords, it is important to evaluate their relevance, competition, and search volume in order to prioritize the keywords that will have the greatest impact on your mobile advertising campaign.

Additionally, you should also consider using long-tail keywords, which are more specific and targeted phrases that are less competitive and easier to rank for. For example, instead of targeting the keyword “shoes,” you might target the long-tail keyword “women’s running shoes.”

By using relevant and targeted keywords in your mobile advertising campaigns, you can increase the visibility and relevance of your ads to your target audience, which can improve your click-through rates and drive more qualified traffic to your website.

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