Q: What are macro-conversions in a measurement plan? A) A list of keyboard shortcuts for measurement tasks in Google AnalyticsB) The secondary website actions users take that lead to main actionsC) The main website actions users take that accomplish stated business goalsD) The metric data used to measure business success Correct Answer is C) The main website actions users take that accomplish stated business goals. Explanation: A macro-conversion is a primary action that a visitor takes on a website, such as making a purchase, filling out a lead form, or subscribing to a service. In a measurement plan, macro-conversions are…

Q: What report analyzes which webpages get the most traffic and highest engagement? A) Frequency and Recency reportB) Active Users reportC) Active Users reportD) All Pages report Correct Answer is D) All Pages report.

Q: To quickly generate campaign tags, what tool should be used? A) The Goal SelectorB) The URL BuilderC) The Segment BuilderD) The Measurement Protocol Correct Answer is B) The URL Builder Explanation: Campaign tags, also known as UTM parameters, are small snippets of code that are added to a URL to help track the performance of marketing campaigns. They allow marketers to track clicks, page views, and conversions from various sources, such as email, social media, and paid advertising. While campaign tags can be added manually, using a tool can help to quickly generate them and ensure accuracy. In this…

Q: Remarketing can show relevant ads on which Google properties? A) Google SearchB) Mobile appsC) Google SitesD) Google Display Network Correct Answer are A) Google Search, B) Mobile apps and D) Google Display Network Explanation: Remarketing is a powerful digital marketing strategy that allows businesses to show ads to users who have previously interacted with their website or online content. When using Google Ads for remarketing, businesses can show relevant ads on a variety of Google properties, including: Google Search Network The Google Search Network is a group of websites that display ads alongside search results when a user searches…

Q: Multi-channel Funnel reports can credit conversions across which channels? A) Television channelsB) Custom campaignsC) Paid and organic searchD) Website referrals Correct Answer is B) Custom campaigns, C) Paid and organic search, and D) Website referrals Explanation: Multi-channel funnel reports are one of the most critical tools for understanding the customer journey and identifying the channels that lead to conversions. These reports provide valuable insight into how customers interact with a business across multiple channels before making a purchase. In this article, we will discuss the various channels that Multi-channel Funnel reports can credit conversions across. Channels that Multi-Channel Funnel…

Q: Custom Dimensions can be used as which of the following A) Secondary dimensions in Custom ReportsB)Secondary dimensions in Standard reportsC) Primary dimensions in Custom ReportsD) All of the above Correct Answer is D) All of the above Explanation: Custom dimensions in Google Analytics allow website owners to collect and analyze data that is specific to their business and website. Custom dimensions can be used in a variety of ways to track important metrics and provide insights that are not available with the standard Google Analytics setup. Here are some of the most common ways that custom dimensions can be…

Q: Which remarketing audiences can be defined in Google Analytics? A) Users who searched for a product on Google SearchB) Users who speak a particular languageC) Users who played a video on a websiteD) Users who visited a specific page on a website Correct Answer is B) Users who speak a particular language, C) Users who played a video on a website and D) Users who visited a specific page on a website Explanation: Google Analytics is a powerful tool that helps businesses track and analyze their website traffic. One of the key features of Google Analytics is remarketing, which…

Q: Which are Goal types in Google Analytics? A) DurationB) Pages/Screens per sessionC) DestinationD) Shopping Cart Correct Answer is A, B and C Explanation: Google Analytics is a powerful tool that provides valuable insights into website traffic and user behavior. One of the key features of Google Analytics is the ability to set and track goals, which help measure the success of specific actions and activities on your website. There are three types of goals in Google Analytics: destination, pages/screens per session, and duration. Destination goals track when a user reaches a specific page on your website, such as a…

Q: When will Google Analytics end a session by default? A) Once the user opens another browser windowB) After 30 minutes, regardless of user activity on your websiteC) When a user is inactive on your site for 30 minutes or more or closes a browser windowD) At noon every day Correct Answer is C) When a user is inactive on your site for 30 minutes or more or closes a browser window Explanation: Google Analytics is a web analytics service that allows website owners to track and analyze visitor activity on their sites. One of the key metrics that Google…

Q: Custom segments may be created using which criteria? A) DimensionsB) MetricsC) Session datesD) Sequences of user actions Explanation: Custom Segments in analytics allow you to isolate and analyze specific subsets of your data based on certain criteria. In this article, we'll explore the various criteria you can use to create custom segments in analytics. Segmentation Overview Segmentation is a powerful tool that allows you to break down your website's traffic into specific groups based on various characteristics. By analyzing these groups, you can gain insights into how different types of visitors interact with your website, which can help you…