Q: Google Ads lets users advertise on which properties? A) Google AdSenseB) Campaign ManagerC) Google Display NetworkD) Google Search Correct Answer is C) Google Display Network and D: Google Search Explanation: Google Ads is an online advertising platform developed by Google. It allows advertisers to create and display ads to potential customers across various online properties. These properties can be broadly classified into two categories: Google properties and non-Google properties. Google Properties: Google Search: Google Search is the most popular search engine in the world. Google Ads allows advertisers to display their ads on the Google search results page. Advertisers…

Q: Within how many days can a deleted view be restored? A) 5B) 15C) 25D) 35 Correct Answer is D) 35 Explanation: A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level. In Google Analytics, views are used to filter and organize data based on specific criteria. When a view is…

Q: Which “sources” are available in Google Analytics? A) EmailB) googlemerchandisestore.comC) GoogleD) (direct) Correct Answer is: B, C, and D Explanation: Google Analytics is a powerful web analytics tool that allows website owners to gather important data and insights about their website visitors, their behavior, and their preferences. One of the key features of Google Analytics is its ability to track the sources of website traffic. Understanding the sources of your website traffic can help you make informed decisions about your digital marketing efforts, including your advertising spend, your content marketing strategy, and your social media campaigns. In this article,…

Q: When does a default Analytics session expire? A) When a user opens another browser windowB) At noon every dayC) When a user is inactive on your website for more than 30 minutesD) After 30 minutes, regardless of user activity on your website Correct Answer is C) When a user is inactive on your website for more than 30 minutes When does a default Analytics session expire? Explanation: Google Analytics is a powerful tool that allows website owners to track user behavior and gain insights into how their website is performing. However, to use Google Analytics effectively, it’s important to…

Q: Which three campaign parameters are recommended to manually track campaigns? A) Source, Content, and TermB) Campaign, Content, and TermC) Medium, Source, and Content.D) Medium, Source, and Campaign Correct Answer is D) Medium, Source, and Campaign Explanation: Manual campaign tracking is a useful technique that allows you to track the performance of different marketing campaigns, including email campaigns, social media campaigns, and other types of online advertising. By manually adding tracking parameters to your campaign links, you can see which campaigns are driving traffic and conversions to your website. When manually tracking campaigns, there are three parameters that are recommended…

Q: Which reports indicate how traffic arrived at a website? A) GeoB) DemographicsC) BehaviorD) All Traffic Correct Answer is D) All Traffic Explanation: In the world of digital marketing, it's essential to understand how users arrive at your website in order to optimize your traffic acquisition strategies. Fortunately, there are several reports available in Google Analytics that can provide insights into how traffic arrived at a website. Here are some of the most important reports to track: Acquisition Overview Report The Acquisition Overview Report provides a high-level view of how traffic arrived at your website. This report includes data on…

Q: What Remarketing audiences cannot be defined by default? A) Users who visited a specific page on a websiteB) Users who speak a particular languageC) Users who visited a physical storeD) Users who played a video on a website Correct Answer is C) Users who visited a physical store Explanation: Remarketing is a powerful digital marketing technique that allows businesses to target audiences who have previously interacted with their brand. By using tracking tools such as cookies, businesses can create custom audiences based on users' behavior and preferences, which can then be targeted with personalized ads. While most remarketing audiences…

Q: What is not considered a default “medium” in Google Analytics? A) OrganicB) GoogleC) ReferralD) CPC Correct Answer is B) Google Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”The final default medium is “(none).” This medium is applied only for…

Q: What feature collects company-specific data such as Member Status? A) Custom DimensionB) Event TrackingC) Custom FilterD) Custom Metric Correct Answer is A) Custom Dimension Explanation: Google Analytics is a powerful tool that allows businesses to collect and analyze data about their website visitors. One of the features that can be used to collect company-specific data is custom dimensions. Custom dimensions allow you to collect additional data about your website visitors beyond what is available by default in Google Analytics. Custom dimensions can be used to track a wide range of data points, including member status, product categories, user roles,…

Q: What data is Google Analytics Goals unable to track? A) Making a purchaseB) Customer’s lifetime valueC) Signing up for a newsletterD) Watching a video Correct Answer is B) Customer’s lifetime value Explanation: Google Analytics Goals is a powerful tool that allows website owners to track and measure the effectiveness of their website and marketing campaigns. By setting up goals in Google Analytics, website owners can track specific actions that visitors take on their site, such as making a purchase, filling out a contact form, or viewing a specific page. While Google Analytics Goals is a powerful tool, there are…