Q: What is not a benefit of Google Analytics Remarketing? A) Show customized ads to customers who have previously visited your siteB) Create remarketing lists based on custom segments and targetsC) Create remarketing lists without making changes to your existing Analytics snippetD) Allow customers to quickly reorder an item they have previously purchased Correct Answer is D) Allow customers to quickly reorder an item they have previously purchased Explanation: Google Analytics Remarketing is a powerful tool that allows website owners to target and engage with users who have previously interacted with their website or brand. This tool uses data collected…

Q: Which of these is NOT a valid metric-dimension combination? A) Sessions / SourceB) Time on Page / Device TypeC) Total Events / User TypeD) Sessions / Bounce rate Correct Answer is D) Sessions / Bounce rate Explanation: When it comes to digital analytics, it is important to understand the different metrics and dimensions available and how they can be combined to provide valuable insights. Metrics are quantitative measurements, such as pageviews, bounce rate, or conversion rate, while dimensions are attributes that provide context for the metrics, such as country, device type, or source/medium. However, not all metric-dimension combinations are…

Q) Which of these criteria CANNOT be used to create a Custom Segment? A) DimensionsB) Sequences of user actionsC) MetricsD) Ad type Correct Answer is D) Ad type Explanation: When it comes to creating a custom segment, there are several criteria that you can use to define the specific group of users you want to target. Custom segments are a powerful tool in digital marketing because they allow you to create highly targeted campaigns that resonate with your target audience. However, not all criteria can be used to create a custom segment. In this article, we will explore the criteria…

Q: What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? A) Destination URLsB) Bid AdjustmentsC) CampaignsD) Keywords Correct Answer is B) Bid Adjustments. Explanation: The "Attribution" report in Google Analytics can show which bid adjustments resulted in higher conversions in Google Ads. This report provides insights into the touchpoints in the customer journey that led to a conversion, such as clicks on specific keywords, ad groups, and campaigns. By using this data, you can determine which bid adjustments (such as location targeting, device targeting, or audience targeting) had the biggest impact on your…

Q: If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals? A) /thankyou/receipt.phpB) /thankyou.phpC) /thankyou.htmlD) All of the above Correct Answer is D) All of the above Explanation: If the Google Merchandise Store sets up a URL goal of "/thankyou" with a Match Type of "Begins with," then any page on the website that starts with "/thankyou" will count as a goal. For example, the following pages would count as goals: www.googlemerchandisestore.com/thankyou www.googlemerchandisestore.com/thankyou?order=12345 www.googlemerchandisestore.com/thankyou?order=12345&payment=success Any other pages on the website…

Q: Which formats may be used to add a custom campaign parameter to a URL? A) www.googlemerchandisestore.com/?utm_campaign=fallsaleB) www.googlemerchandisestore.com/?utm_campaign=fall_saleC) www.googlemerchandisestore.com/?utm_campaign = fall saleD) www.googlemerchandisestore.com/?utm campaign = fallsale Correct Answer: A and B. Explanation: Custom campaign parameters can be added to a URL in several different formats, including: UTM parameters: These are parameters that are added to the end of a URL to track specific information about the source, medium, campaign, and other details of a marketing campaign. The format of UTM parameters is: ?utm_source=source&utm_medium=medium&utm_campaign=campaign. Query string parameters: These are parameters that are added to the end of a URL after a…

Q: Which three tags does Google Analytics require for accurate campaign tracking? A) Source, Content, and TermB) Medium, Source, and CampaignC) Medium, Source, and ContentD) Campaign, Content, and Term Correct Answer is B) Medium, Source, and Campaign.

Q: Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC? A) android shirtsB) google store openingC) google chrome t shirtD) buy google socks Correct Answer is A) android shirts

Q: Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC? A) AW – ElectronicsB) AW – AccessoriesC) AW – ApparelD) All Products Correct Answer is A) AW – Electronics

Q: Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks? A) AW – AccessoriesB) AW – ApparelC) AW – ElectronicsD) All Products Correct Answer is A) AW – Accessories