Q: What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
A) Destination URLs
B) Bid Adjustments
C) Campaigns
D) Keywords
Correct Answer is B) Bid Adjustments.
Explanation:
The “Attribution” report in Google Analytics can show which bid adjustments resulted in higher conversions in Google Ads. This report provides insights into the touchpoints in the customer journey that led to a conversion, such as clicks on specific keywords, ad groups, and campaigns. By using this data, you can determine which bid adjustments (such as location targeting, device targeting, or audience targeting) had the biggest impact on your conversion rate, and make informed decisions about your bidding strategy moving forward.
Additionally, you can also use the “Acquisition” report in Google Analytics to see the breakdown of traffic and conversion data by channel, including Google Ads. By analyzing this data, you can identify any areas where you can improve your bids, keywords, and ad copy to drive better results from your Google Ads campaigns.