Q: What data does Google Analytics prohibit collecting? A) Product SKU(s)B) Billing cityC) Purchase amountD) Personally identifiable information Correct Answer is D) Personally identifiable information Explanation: What data does Google Analytics prohibit collecting? The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information. Google Analytics is a web analytics service offered by Google that helps website owners and marketers track and…

Q: Google Analytics cannot collect data from which systems by default? A) WebsitesB) Mobile devicesC) Offline inventory databaseD) Online point-of-sale systems Correct Answer is C) Offline inventory database Explanation: Google Analytics cannot collect data from which systems by default? Google Analytics is a web analytics service that enables website owners to track and analyze their website traffic. The service uses a tracking code that is installed on the website to collect data about user behavior and website performance. However, there are some systems that Google Analytics cannot collect data from by default. In this article, we will explore some of…

Q: Which reports require the activation of Advertising Features? A) Geo reportsB) Real-time reportsC) Cohort Analysis reportsD) Demographics and Interests reports Correct Answer is D) Demographics and Interests reports Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity). Google Analytics is a powerful tool that provides website owners with valuable insights into their online audience…

Q: What would prevent data from appearing in a custom report? A) Not sharing the Custom report with users in the same viewB) A filter that filters out all dataC) Dimensions and metrics of different scopesD) Too many dimensions applied to the Custom report Correct Answer is B) A filter that filters out all data Explanation: Custom reports are a powerful feature of Google Analytics that allow website owners to analyze and understand data that is specific to their business and website. Custom reports can be used to track a variety of important metrics, such as revenue, conversions, and engagement,…

Q: What scope levels available for dimensions and metrics? A) Location-level, duration-level, product-level, or user-level scope comparison.B) Hit-level, session-level, product-level, or user-level scopeC) Event-level, session-level, transaction-level, or user-level scopeD) Event-level, duration-level, transaction-level, or user-level scope Correct Answer is B) Hit-level, session-level, product-level, or user-level scope Explanation: Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has…

Q: What does the acronym SMART stand for in SMART goals? A) Specific, Marketable, Attainable, Relevant, TestableB) Specific, Measurable, Attainable, Relevant, TimelyC) Specific, Marketable, Attractive, Responsible, TestableD) Specific, Measurable, Attractive, Relevant, Timely Correct Answer is B) Specific, Measurable, Attainable, Relevant, Timely What does the acronym SMART stand for in SMART goals? Explanation: Setting goals is an essential part of personal and professional growth. However, setting goals without a clear plan of action can lead to disappointment and frustration. That's where SMART goals come in. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. In this article,…

Q: What is a “metric” in Google Analytics? A) A segment of data separated out in a report for comparison.B) A dimension that can help you analyze site performance.C) The dates in your date range.D) The numbers in a data set often paired with dimensions. Correct Answer is D) The numbers in a data set often paired with dimensions. Explanation: What is a Metric in Google Analytics and What Does it Measure? Metrics are an integral part of Google Analytics. They measure and track the performance of your website, including pageviews, session duration, bounce rate, and more. Metrics provide insights…

Q: Filters cannot perform what action on collected data? A) Include data from specific subdomainsB) Convert dynamic page URLs to readable text stringsC) Include shopping preferencesD) Exclude traffic from particular IP addresses Correct Answer is C) Include shopping preferences Explanation: View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings. Learn more here: https://support.google.com/analytics/answer/6086075

Q: Custom Dimensions can be used as what? A) Secondary dimensions in Custom ReportsB) Primary dimensions in Custom ReportsC) Secondary dimensions in Standard reportsD) All of the above Correct Answer is D) All of the above Explanation: Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports. Learn more here: https://support.google.com/analytics/answer/2709828

Q: In Multi-Channel Funnel reports, how are default conversions credited? A) First campaign, search, or adB) Equal credit along the conversion touchpointsC) Last campaign, search, or adD) Second to last campaign, search, or ad Correct Answer is C) Last campaign, search, or ad Explanation: In Multi-Channel Funnel reports, how are default conversions credited? Multi-Channel Funnel reports in Google Analytics provide valuable insights into how users interact with your website and marketing channels. These reports allow you to see the full customer journey, from the first interaction to the final conversion. However, understanding how default conversions are credited in these reports…