Monthly Archives: January 2021

Which are examples of Goals in Google Analytics?

Q: Which are examples of Goals in Google Analytics? A) Submitting a contact information form.B) Completing a successful Google searchC) Signing up for a newsletterD) Making a purchase Correct Answer are A) Submitting a contact information form, C) Signing up for a newsletter, and D) Making a purchase Explanation: Google Analytics is a powerful tool that can help website owners track and analyze their website traffic. One important feature of Google Analytics is the ability to set and track goals. Goals are specific actions that visitors take on your website that are important to your business. By setting up goals,…

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When does the engage stage of the inbound methodology begin?

Q: When does the engage stage of the inbound methodology begin? A) The engage stage begins when a prospect or customer proposes you give them a discount.B) The engage stage begins when a prospect or customer takes a desired action.C) The engage stage begins when a customer leaves you.D) The engage stage begins when a purchase occurs. Correct Answer is B) The engage stage begins when a prospect or customer takes a desired action. OR A) The engage stage begins when a prospect or customer proposes you give them a discount.B) The engage stage begins when a prospect or customer…

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What’s a key benefit of bumper ads?

Q: What’s a key benefit of bumper ads? A) Low skip rateB) High signal valueC) Reach to outside sitesD) High audience attention Correct Answer is D) High audience attention What’s a key benefit of bumper ads? Explanation: As digital advertising has evolved, new ad formats have emerged that offer unique benefits to advertisers. One such ad format is bumper ads, which are short, non-skippable video ads that play before or after a video. In this article, we will discuss a key benefit of bumper ads and how it can help businesses achieve their advertising goals. What are Bumper Ads? Bumper…

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What information shows on the timeline of a company record?

Q: What information shows on the timeline of a company record? A) Company records don’t have timelines.B) A countdown to the Close Date of all associated deals.C) Only the interactions that you’ve manually added to it.D) All of the interactions you’ve had with any contact at the company. Correct Answer is D) All of the interactions you’ve had with any contact at the company. Explanation: The timeline of a company record typically shows a chronological view of key events and milestones in the history of the company. The information that may appear on the timeline can include: Founding and incorporation:…

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What are two main benefits of using Search Audience solutions? (Choose two.)

Q: What are two main benefits of using Search Audience solutions? (Choose two.) A) Getting detailed insights into which bid strategies can work best for your search network campaignsB) Reviewing missed opportunities with regards to ad extensions and ad variationsC) Reaching different audience segments with unique messaging that is highly relevant to themD) Identifying the most effective ad schedules to get the best results from your budget E) Making the right bids when certain groups of people are searching for your product or services Correct Answer are C) Reaching different audience segments with unique messaging that is highly relevant to…

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What are the tested benefits of bumper ads?

Q: What are the tested benefits of bumper ads? A) Bumper ads have higher resolution, faster load times, and more impressions.B) Bumper ads are effective, efficient, and help businesses reach new people.C) Bumper ads are auto-generated, run in all languages, and guarantee results.D) Bumper ads are half the cost, easier to create, and they last forever. Correct Answer is B) Bumper ads are effective, efficient, and help businesses reach new people. Explanation: Bumper ads are a type of short-form video advertisement on YouTube that can be up to six seconds in length. These ads are unskippable and designed to be…

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Remarketing can show relevant ads on which Google properties?

Q: Remarketing can show relevant ads on which Google properties? A) Google SearchB) Mobile appsC) Google SitesD) Google Display Network Correct Answer are A) Google Search, B) Mobile apps and D) Google Display Network Explanation: Remarketing is a powerful digital marketing strategy that allows businesses to show ads to users who have previously interacted with their website or online content. When using Google Ads for remarketing, businesses can show relevant ads on a variety of Google properties, including: Google Search Network The Google Search Network is a group of websites that display ads alongside search results when a user searches…

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Multi-channel Funnel reports can credit conversions across which channels?

Q: Multi-channel Funnel reports can credit conversions across which channels? A) Television channelsB) Custom campaignsC) Paid and organic searchD) Website referrals Correct Answer is B) Custom campaigns, C) Paid and organic search, and D) Website referrals Explanation: Multi-channel funnel reports are one of the most critical tools for understanding the customer journey and identifying the channels that lead to conversions. These reports provide valuable insight into how customers interact with a business across multiple channels before making a purchase. In this article, we will discuss the various channels that Multi-channel Funnel reports can credit conversions across. Channels that Multi-Channel Funnel…

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How does Google Ads provide control?

Q: How does Google Ads provide control? A) By giving advertisers control over the maximum they spend per month.B) By giving advertisers control over the next highest bid allowed in auctions they enterC) By giving advertisers control over which competitors they place ads in auctions againstD) By giving advertisers control over the number of specific actions their spend will return Correct Answer is A) By giving advertisers control over the maximum they spend per month. Explanation Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right…

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How does an advertiser benefit from using Google Trends?

Q: How does an advertiser benefit from using Google Trends? A) Google Trends can validate an idea by asking the audience directly.B) Google Trends can discover the top questions their target audience is asking.C) Google Trends can browse case studies showing how past ad campaigns have succeeded.D) Google Trends can plan an ad campaign by trendspotting and nowcasting. Correct Answer is B) Google Trends can discover the top questions their target audience is asking.

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