Q: How does Google Ads provide control?

A) By giving advertisers control over the maximum they spend per month.
B) By giving advertisers control over the next highest bid allowed in auctions they enter
C) By giving advertisers control over which competitors they place ads in auctions against
D) By giving advertisers control over the number of specific actions their spend will return

Correct Answer is A) By giving advertisers control over the maximum they spend per month.

Explanation

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.

Google Ads provides control in several ways, including:

  1. Targeting options: Google Ads allows you to specify your target audience based on factors such as demographics, interests, and geographic location, giving you more control over who sees your ads.
  2. Keyword targeting: Google Ads allows you to select keywords that are relevant to your business, which can help you reach users who are actively searching for products or services related to your business.
  3. Bid management: Google Ads gives you control over your budget by allowing you to set a daily budget and bid for specific keywords. This allows you to determine how much you want to spend on each click and avoid overspending.
  4. Ad scheduling: Google Ads allows you to schedule your ads to run at specific times, giving you control over when your ads are shown.
  5. Ad placement: Google Ads gives you control over where your ads appear by allowing you to select the specific websites and apps where you want your ads to be displayed.
  6. Performance monitoring: Google Ads provides detailed performance reports that allow you to track the success of your campaigns and make informed decisions about how to optimize your ad spend.

Overall, Google Ads provides a high degree of control over your advertising campaigns, allowing you to target the right audience, manage your budget effectively, and track the success of your campaigns.

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