Q: Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
A) Improve the ad’s quality score.
B) Increase the number of ad groups.
C) Decrease the number of ad groups.
D) Match the bid to an industry benchmark.
Correct Answer is A) Improve the ad’s quality score.