Q: Why do search ad extensions matter? A) They guarantee higher engagement for advertisersB) The cost-per-click on ad extensions is lower than on a search ad headlineC) They increase engagement and influence ad qualityD) They increase ad quality and drive lower conversion costs Correct Answer is C) They increase engagement and influence ad quality
Q: Which reports require the activation of Advertising Features? A) Geo reportsB) Real-time reportsC) Cohort Analysis reportsD) Demographics and Interests reports Correct Answer is D) Demographics and Interests reports Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports. When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity). Google Analytics is a powerful tool that provides website owners with valuable insights into their online audience…
Q: What would prevent data from appearing in a custom report? A) Not sharing the Custom report with users in the same viewB) A filter that filters out all dataC) Dimensions and metrics of different scopesD) Too many dimensions applied to the Custom report Correct Answer is B) A filter that filters out all data Explanation: Custom reports are a powerful feature of Google Analytics that allow website owners to analyze and understand data that is specific to their business and website. Custom reports can be used to track a variety of important metrics, such as revenue, conversions, and engagement,…
Q: What scope levels available for dimensions and metrics? A) Location-level, duration-level, product-level, or user-level scope comparison.B) Hit-level, session-level, product-level, or user-level scopeC) Event-level, session-level, transaction-level, or user-level scopeD) Event-level, duration-level, transaction-level, or user-level scope Correct Answer is B) Hit-level, session-level, product-level, or user-level scope Explanation: Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has…
Q: Which Goals are available in Google Analytics? A) Destination, Event, Pageview, SocialB) Location, Event, Time, Users per SessionC) Pageview, Event, Transaction, SocialD) Destination, Event, Duration, Pages/Screens per Session Correct Answer is D) Destination, Event, Duration, Pages/Screens per Session Explanation: Google Analytics is a powerful web analytics tool that helps businesses track and analyze website traffic, user behavior, and online marketing campaigns. One of the key features of Google Analytics is the ability to set and track goals, which allow businesses to measure the success of their website and marketing efforts. In this article, we'll explore the different types of…