Q: With Call Extensions you can do the following: (Select 2)
A) Get international calls anytime of day
B) Have an answering service call back customers
C) Get calls from customers who click the number in your ad or dial it
D) Display a phone number in your search ads on any PC, tablet or smartphone
Correct Answer is C) Get calls from customers who click the number in your ad or dial it, and D) Display a phone number in your search ads on any PC, tablet or smartphone.
With Call Extensions you can do the following: (Select 2)
Explanation:
Call extensions are a type of ad extension in Google Ads that allow advertisers to display a phone number along with their ads. This makes it easy for potential customers to call the business directly from the ad. In this article, we will discuss two things that you can do with call extensions.
Track Calls and Measure Performance
One of the key benefits of using call extensions is the ability to track phone calls and measure their performance. Google Ads provides detailed reporting on call data, including the number of calls received, the duration of calls, and the conversion rate of calls.
To track calls, advertisers can set up call tracking in Google Ads. This involves assigning a unique phone number to each call extension and then tracking the performance of each phone number separately. Advertisers can also set up conversion tracking to measure the number of calls that result in a desired action, such as a sale or a lead.
By tracking calls and measuring performance, advertisers can gain valuable insights into the effectiveness of their call extensions and make data-driven decisions about how to optimize their campaigns for better results.
Enhance the Customer Experience
Another important thing that you can do with call extensions is to enhance the customer experience. By making it easy for potential customers to call the business directly from the ad, call extensions can improve the customer experience and increase the likelihood of a conversion.
For example, imagine that a person is searching for a local plumber on their mobile device. They see an ad for a plumbing company with a call extension that displays the business’s phone number. The person can simply click on the phone number to call the business directly and schedule a service call. This makes it easy and convenient for the person to connect with the business and increases the likelihood of a conversion.
Call extensions can also be used to provide additional information to potential customers. For example, a business could use call extensions to display a message that says “Call for a Free Quote” or “Call Now for 24/7 Service.” This can help to differentiate the business from competitors and provide a compelling reason for potential customers to call.
Conclusion
Call extensions are a powerful tool that can help advertisers improve the performance of their Google Ads campaigns by making it easy for potential customers to call the business directly from the ad. By using call extensions to track calls and measure performance, advertisers can gain valuable insights into the effectiveness of their campaigns and make data-driven decisions about how to optimize for better results. Call extensions can also be used to enhance the customer experience by providing additional information and making it easy and convenient for potential customers to connect with the business. Overall, call extensions are an important tool that should be considered as part of any Google Ads campaign.