Q: What does Google Analytics call a URL that passes data parameters for reporting?
A) A metric
B) A hit
C) A dimension
D) A tag
Correct Answer is B) A hit.
Explanation:
Google Analytics refers to a URL that passes data parameters for reporting as a “Tracking URL” or “Campaign URL.” These URLs are used to track specific marketing campaigns or other types of online activities, and provide valuable information about the performance and impact of these campaigns.
Tracking URLs typically include additional parameters, known as “UTM parameters,” that are used to identify the source, medium, and other relevant information about the marketing campaign. This information is then captured and used by Google Analytics to provide detailed insights into the performance of the campaign, such as the number of clicks, the number of conversions, and the sources of traffic.
By using tracking URLs, businesses can gain a more complete picture of the performance of their marketing campaigns and make data-driven decisions to optimize their marketing efforts.